Mondelēz International has initiated a global media review, that covers media planning and buying and covers five regions namely North America, Latin America, Europe, APAC, and EEMEA, however the review is open to only Mondelēz International’s core global agencies, Aegis Media and Starcom MediaVest. Madison Media is the current media agency for the brand in India; the account size is pegged at Rs 500 Crores.
“We started a global review process that will cover media planning and buying for our 5 regions as well as our categories. We decided to open the review only to our core global agencies, Aegis Media and Starcom MediaVest. This next phase of our media buying transformation will further simplify our agency infrastructure, leverage our scale and build our capabilities, especially in the areas of e-commerce and content monetization. Having two core media buying agencies globally also offers us a significant opportunity to drive efficiencies that we can re-invest to fuel our growth.” said a Mondelēz International Spokesperson.