Mondelez India recently launched a new TVC for Cadbury Choclairs Gold. Conceptualized by L&K Saatchi & Saatchi and enriched with deep consumer insights, the “Mooh bandh rakhne ka double” campaign celebrates the power of double chocolate blast inside Cadbury Choclairs Gold.
The TVC features two central characters, the younger brother (the protagonist) and his elder brother, who share a fun-filled, mischievous relationship with each other. The younger brother is always on the lookout for chances to get his elder brother into trouble. But the elder brother always has that one effective counter-attack in his pocket—the double chocolatey Cadbury Choclairs Gold. Each time the younger brother opens his mouth to complain, the elder brother tosses a Cadbury Choclairs Gold to shut him up. The TVC leaves the viewer with rich visuals of a double chocolatey blast.
Amit Shah, Associate Director – Marketing (Gum, Candy and Beverages), Mondelez India, said, “Cadbury Choclairs Gold has been loved by consumers over the years. With the brand proposition of ‘Mooh Bandh Rakhne Ka Double Lagega’, the whole idea of the campaign is to bring out the richness of the double chocolatey Cadbury Choclairs Gold, emphasizing on more value at the price point of just two rupees. This versatile mix of emotions makes the commercial engaging, endearing, and a pleasure to watch.”
Delna Sethna, Chief Creative Officer, L &K Saatchi & Saatchi, said, “Getting a film right is always tough business. Getting it right twice is like discovering light at the end of the tunnel. The relationship between the two brothers is so rich; it gives us enough leeway to cut it differently every time we try. Chugli-khor little brother believes he has the upper hand, when in fact the older brother had the perfect “mooh bandh” solution in his palm.”
Agency: L&K | Saatchi & Saatchi
Chief Creative Officer: Delna Sethna
Creative team: Ketki Karandikar and Priyanka Prakash
Vice President: Priyanka Chatterjee
Account management: Divya Madhavan and Ankita Pandit
Agency Producer: Divyang Pandya
Account Planning: Meraj Hasan and Lily Bishnoi
Production house: Flirting Vision
Director (film): Benaifer Mallik and Rajiv Rajamani
Executive Producer: Kunal Dhabuwala
Director of photography: Piyush Shah