Top Story

e4m_logo.png

Home >> Advertising >> Article

Mondelez Gum & Candy Brands moves from Contract to L&K Saatchi & Saatchi

19-April-2016
Font Size   16
Share
Mondelez Gum & Candy Brands moves from Contract to L&K Saatchi & Saatchi

Following APAC regional alignment, L&K Saatchi & Saatchi has come on-board as a lead agency for strategy and creative work for Mondelez Gum and Candy brands in India, Contract India was handling the creative duties for these brands, prior to this .

Saatchi & Saatchi China’s successful track record with Mondelez led to the decision to consolidate rest of the APAC gum and candy business with the agency. Saatchi & Saatchi will take charge of all gum & candy business for whole APAC region with key markets like China, Japan, Thailand and India and others, effective immediately.  

Commenting on this win, Anil Nair, CEO & Managing Partner, L&K Saatchi & Saatchi India said, “Choclairs and Halls are iconic brands in India and we look forward to building a winning partnership with Mondelez in India. We are all very excited with the opportunity to create excellent work and together we hope to grow the brands and our clients’ business in India”

Commenting on new partnership,  Amit Shah, Associate Director - Marketing - Gum, Candy & Powdered Beverages from Mondelez India said, “We look forward to creative excellence and work that will help grow and strengthen our brands. Saatchi & Saatchi has delivered impressive work in APAC region and we hope to see the same in India”

 

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education