Mogae Plus has been appointed to handle the entire advertising sales of FoodFood, the channel promoted and owned by Chef Sanjeev Kapoor under the umbrella Turmeric Vision. The ad sales of the 24x7 culinary channel were previously handled by Helios Media.
Launched in 2011, FoodFood is a joint venture between cross-media group Astro Overseas, Chef Sanjeev Kapoor and Mogae Consultants. It marked the entry of Astro into the Indian broadcasting industry.
Commenting on the new partnership, Chef Sanjeev Kapoor said, “We are happy to have Mogae on-board to monetise the channel. With Mogae's strong all-India outreach to market FoodFood, we hope to focus our energies on the content to be in sync with the ever changing tastes of the viewers.”
The primary focus of the Mogae Group (owned by Sandeep and Tanya Goyal) has been on mobile as a business but Mogae Plus has recently been carved out as a specialist sales division to help third party brands.
The agency has a team of almost 50 sales people across its three offices in Mumbai, Delhi and Bangalore and reaches over 800 clients a month and is continuously deploying their market outreach to reach out to clients and their brands.