Top Story

e4m_logo.png

Home >> TREND >> Article

Moet Hennessy launches luxury vodka brand ‘Belvedere’

19-October-2004
Font Size   16
Share
Moet Hennessy launches luxury vodka brand ‘Belvedere’

Moet Hennessy India, part of the Euro 12 billion Paris-based luxury goods group Louiss Vuitton Moet Hennessy LVMH), has launched the premium vodka brand ‘Belvedere’ in India. Managing Director Ashwin Deo says the company’s focus will be to develop the new segment of ‘luxury vodka’ by introducing Belvedere to the most influential Indian consumers.

Speaking at Belvedere’s launch, Deo said each year around 15,000 cases of different vodkas are imported in the country. Moet Hennessy has now started the import of Belvedere and these will be available in Mumbai, Delhi and Bangalore in the first phase. This will be followed by the second phase launch in January 2005 in Chennai, Goa, Hyderabad, Kolkata and Pune. The product will be available at leading restaurants, upmarket bars, international hotels and night clubs. The retail price of Belvedere in Mumbai will be Rs 2,600.

The product will be promoted through various high-profile events in the metros. Initially only one flavour of vodka is being launched. However, two new flavours will be launched shortly, Deo said.

Moet Hennessy India began its operations in 2001 and offers a comprehensive range of champagnes like Dom Perignon, Krug Grand Cuvee, Veuve Clicquot Brut Yellow Label, etc., and a portfolio of wines owned by Moet & Chandon and Veuve Clicquot. A global leader in champagne and cognacs, the company has taken the leadership in growing both categories in India through ‘bottled in origin’ products.

Tags

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.