Moet Hennessy India, part of the Euro 12 billion Paris-based luxury goods group Louiss Vuitton Moet Hennessy LVMH), has launched the premium vodka brand ‘Belvedere’ in India. Managing Director Ashwin Deo says the company’s focus will be to develop the new segment of ‘luxury vodka’ by introducing Belvedere to the most influential Indian consumers.
Speaking at Belvedere’s launch, Deo said each year around 15,000 cases of different vodkas are imported in the country. Moet Hennessy has now started the import of Belvedere and these will be available in Mumbai, Delhi and Bangalore in the first phase. This will be followed by the second phase launch in January 2005 in Chennai, Goa, Hyderabad, Kolkata and Pune. The product will be available at leading restaurants, upmarket bars, international hotels and night clubs. The retail price of Belvedere in Mumbai will be Rs 2,600.
The product will be promoted through various high-profile events in the metros. Initially only one flavour of vodka is being launched. However, two new flavours will be launched shortly, Deo said.
Moet Hennessy India began its operations in 2001 and offers a comprehensive range of champagnes like Dom Perignon, Krug Grand Cuvee, Veuve Clicquot Brut Yellow Label, etc., and a portfolio of wines owned by Moet & Chandon and Veuve Clicquot. A global leader in champagne and cognacs, the company has taken the leadership in growing both categories in India through ‘bottled in origin’ products.