Top Story

e4m_logo.png

Home >> Advertising >> Article

Modi Revlon assigns creative duties to Bounce Design

08-August-2006
Font Size   16
Share
Modi Revlon assigns creative duties to Bounce Design

Bounce Design, a design and communication agency, has bagged the creative duties for Modi Revlon products in India. The size of the business is worth Rs 4-5 crore. The mandate includes handling advertising and communication for the personal care company. The incumbent agency is Lowe, Delhi.

Bounce Design had acquired below the line duties for real estate developer Unitech a month back.

Confirming the development, Deepak Bhandari, Director-Marketing, Win Medicare (Cosmetic Division), said, “Modi Revlon is reworking on an aggressive strategy to garner more market share. To achieve this, we were looking for partners who shared our vision and passion.”

“We opted for Bounce Design to handle the business after careful consideration and scrutiny, which also involved sharing the creative agency’s portfolio with Revlon, Australia,” Bhandari further said.

Nitin Shakdher, Business Development, Bounce Design, said, “Revlon is a name to reckon with in the international and Indian markets. We are looking forward to work closely with their successful FMCG store-in-store model as well as many product launches slated specifically for the Indian market.”

Anisha Shakdher, Creative Head and Founder, Bounce Design, is looking forward to working on Modi Revlon’s portfolio of skin, hair and personal care products and sees this as a huge opportunity to come out with the best creative solution.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Viacom 18 promises to announce new release date soon

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship