Top Story

e4m_logo.png

Home >> Advertising >> Article

Modi Revlon assigns creative duties to Bounce Design

08-August-2006
Font Size   16
Share
Modi Revlon assigns creative duties to Bounce Design

Bounce Design, a design and communication agency, has bagged the creative duties for Modi Revlon products in India. The size of the business is worth Rs 4-5 crore. The mandate includes handling advertising and communication for the personal care company. The incumbent agency is Lowe, Delhi.

Bounce Design had acquired below the line duties for real estate developer Unitech a month back.

Confirming the development, Deepak Bhandari, Director-Marketing, Win Medicare (Cosmetic Division), said, “Modi Revlon is reworking on an aggressive strategy to garner more market share. To achieve this, we were looking for partners who shared our vision and passion.”

“We opted for Bounce Design to handle the business after careful consideration and scrutiny, which also involved sharing the creative agency’s portfolio with Revlon, Australia,” Bhandari further said.

Nitin Shakdher, Business Development, Bounce Design, said, “Revlon is a name to reckon with in the international and Indian markets. We are looking forward to work closely with their successful FMCG store-in-store model as well as many product launches slated specifically for the Indian market.”

Anisha Shakdher, Creative Head and Founder, Bounce Design, is looking forward to working on Modi Revlon’s portfolio of skin, hair and personal care products and sees this as a huge opportunity to come out with the best creative solution.

Tags

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Though revenue from media operations grew by 10.6% yoy to Rs 760.8cr, the film production revenue declined by 18.0% yoy

At the inaugural one-on-one session between Aroon Purie, Chairman & Editor-in-chief of India Today Group and Anurag Batra, Chairman & Editor-in-chief BW Businessworld & Exchage4media Group, Purie spok...

At the 11th Indian Magazine Congress in New Delhi Rajdeep Sardesai, Consulting Editor, India Today, remembered the time when he used to work for Times of India