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Modi Revlon assigns creative duties to Bounce Design

Modi Revlon assigns creative duties to Bounce Design

Author | exchange4media News Service | Tuesday, Aug 08,2006 8:52 AM

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Modi Revlon assigns creative duties to Bounce Design

Bounce Design, a design and communication agency, has bagged the creative duties for Modi Revlon products in India. The size of the business is worth Rs 4-5 crore. The mandate includes handling advertising and communication for the personal care company. The incumbent agency is Lowe, Delhi.

Bounce Design had acquired below the line duties for real estate developer Unitech a month back.

Confirming the development, Deepak Bhandari, Director-Marketing, Win Medicare (Cosmetic Division), said, “Modi Revlon is reworking on an aggressive strategy to garner more market share. To achieve this, we were looking for partners who shared our vision and passion.”

“We opted for Bounce Design to handle the business after careful consideration and scrutiny, which also involved sharing the creative agency’s portfolio with Revlon, Australia,” Bhandari further said.

Nitin Shakdher, Business Development, Bounce Design, said, “Revlon is a name to reckon with in the international and Indian markets. We are looking forward to work closely with their successful FMCG store-in-store model as well as many product launches slated specifically for the Indian market.”

Anisha Shakdher, Creative Head and Founder, Bounce Design, is looking forward to working on Modi Revlon’s portfolio of skin, hair and personal care products and sees this as a huge opportunity to come out with the best creative solution.

Tags: e4m

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