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Modi has a very strong and powerful vision for the country: Sir Martin Sorrell

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Modi has a very strong and powerful vision for the country: Sir Martin Sorrell

Sir Martin Sorrell, CEO WPP, was part of a group of top US media executives that met Prime Minister Narendra Modi in New York last month. In an interactive event yesterday   Sir Martin talked about his views of PM Modi.

“I feel Prime Minister Modi has a very strong and powerful vision for the country. I am yet to come across any world leader who has been in power for 15-18 months with the same or better popularity rating than he or she started off with. Having said that, his strategy is an extremely strong one, and the question is about implementation. It is a bit like running a business. If you are a CEO of a company that has been successful or unsuccessful, you come in and lay out a vision or a strategy for the company. You then have to implement that strategy,” he said.

“I remember, a few years ago, there was a debate inside business schools whether strategy is more important than implementation. Some professors said strategy is key, others said forget strategy, implementation is key. The truth is, it is a mixture of the two. Both are equally important.

“Coming back to PM Modi, I happen to think that individuals are key in making political change, or commercial change. So to my mind, he has a very powerful vision, and I think he is in a very strong position. From our point of view, he is somebody who has a big business view in India,” he pointed out.

In an interaction with exchange4media last year, Sir Martin discussed his expectations of PM Modi, and shared his views on brand Modi.

“Brand Modi means leadership. He is a very good communicator, he understands brands, understands the importance of personality, communication. Leadership is important to run a country as well as a company. Expectations are at a high level whether you look at the stock market or talk to people on the ground. It is early days but I think he does signal a tremendous understanding of the importance of communication,” he had said.

“I want him to succeed. The ground work has been done, now you have to complete the building. The question is, he did it in Gujarat, can he do it on a national scale. I hope he can.”

Read: I want Modi to succeed: Sir Martin Sorrell

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