Lowe Lintas Hyderabad has won the creative mandate of Mobizz, the mobile app offering from Mantena Technologies. The agency won the business after a multi-agency pitch. There was no incumbent agency on the account. It is the first time that Mobizz has chosen to hire a creative agency.
As its creative partner, the mandate for Lowe Lintas Hyderabad would be to launch the brand in India, which also includes arriving at a brand idea for Mobizz.
Sharing his thoughts on appointing Lowe Lintas Hyderabad as its creative partner, Ramakrishna Karolla, Co-Founder & CEO, Mobizz said, “Mobizz is an innovative mobile app that redefines the way consumers connect and interact with relevant businesses. After looking at multiple agencies, we realized that Lowe Lintas correctly understood the brand idea that we had envisaged for Mobizz. We are confident that through this partnership we will build Mobizz as a valuable consumer brand that transcends time and boundaries.”
Mobizz is a feature-rich and user-friendly mobile application that enables businesses to create their eShops in minutes with all their products and services displayed in their profile. With this offering, users can reach out to any business of their choice based on location through a free call, chat, SMS etc. In fact business owners can easily grow their customer base by providing the best service through multiple options available via Mobizz.
Commenting on the new business win, GV Krishnan, President – Lowe Lintas Bangalore said: “Mobizz is an important win for us. In spirit, Mobizz is a start-up but the solid foundations of the Mantena Group will see it catapult to the top. We genuinely believe that this product impactfully addresses a current consumer need-gap. Going forward, we look forward to creating a famous and endearing brand.”
Mobizz is the flagship product of Mantena Technologies, which is part of the Mantena group of companies. Since its inception, the group has grown exponentially and has built a strong reputation in a very short time. The Mantena Group has diversified presence across industries such as Information Technology, Construction, Infrastructure Development, Fisheries, Power Projects and Agriculture.