Nokia Corp., the world’s largest mobile handset maker, has called for a global creative pitch for its estimated $ 300 million-plus advertising account. In India, the ad spends are in excess of Rs 100 crore. Nokia has divided the pitch into two parts -- creative and creative strategy, and network distribution.
JWT, Wieden&Kennedy and Mother have been shortlisted for the creative and creative strategy part of the account, and the winner will be appointed as Nokia’s lead agency. Grey (for Europe), Bates (for Asia), DDB and JWT have been shortlisted for Nokia’s network support account.
Nokia officials didn’t divulge any details on who would handle the business in India if the likes of Wieden&Kennedy, which does not have an office in India yet, win. Sources however inform that this decision would be taken once the final stages are cleared.
A Nokia spokesperson said, “The agency in India would depend on the global decision of the pitch, the results of which are expected by mid-August.”
Nokia called the pitch in January 2007 in a bid to consolidate its roster. Until then, Grey handled the account in Europe and the US, while Bates was the incumbent in Asia. Currently, Bates is the creative agency for Nokia in India.
At the global level, the proceedings of the pitch so far imply a significant loss to Grey as in the current scenario, it is in the running only on the network distribution side of the pitch and not for the creative side.