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Mobile Magic allots Rs 2.5 crore for print campaign

Mobile Magic allots Rs 2.5 crore for print campaign

Author | Jagadeesh Krishnamurthy | Tuesday, Aug 21,2007 9:22 AM

Mobile Magic allots Rs 2.5 crore for print campaign

Mobile Magic, a mobile store retail chain, has announced its plans to expand operations and move on to a pan-India presence. The company is initially targetting only the tier II and tier III towns, but will have presence in the metros too.

Speaking on the marketing plans of the company, Vivek Palod, Director, Mobile Magic, explained, “In retail businesses, we need to ensure that we reach out to every possible customer. For the FY 2008, we have allocated Rs 2.5 crore for advertising through print media, of which we have already consumed 25 to 30 per cent. The balance of the budget will be spent over the next four-five months. We want to enter FM radio and electronic media in the coming future.”

He pointed out that a major chunk of the company’s advertising money would be spent on brand-building activities as it intends to make more people aware about how the store provides more services than any other similar ones.

The in-house team itself currently does all the creatives and media buying. “However, we are looking out for fresh ideas and we may even outsource some part of the brand building, if we like it,” Palod added.

The store has also announced its plans to open 20 stores in Bangalore in the next six months and have 250 stores in Southern India by 2009, and around 1,000 stores by 2010 across the country. The store already has 60 showrooms in Maharashtra, Gujarat, Uttar Pradesh, Rajasthan, Madhya Pradesh and Chhattisgarh.

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