Public sector Metals and Minerals Trading Corporation (MMTC), which is in the minerals trade and is the single exporter of minerals from India, has shortlisted four agencies for its creative pitch. According to informed sources, the four agencies that have been shortlisted are JWT, McCann-Erickson, O&M and Rediffusion.
These sources further informed that the other agencies that had participated in the pitch included Lowe, Grey, Capital, and Leo Burnett. MMTC officials, however, declined to comment when contacted.
Industry estimates put the size of the business at a substantial Rs 12-15 crore. The selected agencies will be responsible for producing promotional literature, brochures and a website for the PSU.
The pitch process has been going on for two months now. The first round of presentations was held in June. The final decision will be taken in a month or two.
MMTC, established in 1963, is one of the two highest foreign exchange earners for India and is counted among the leading international trading companies in its genre. It has a turnover of over $3 billion. MMTC has a vast international trade network, which includes a wholly owned subsidiary in Singapore.
Its operations span Asia, Europe, Africa and the Americas, giving MMTC a global market coverage. The PSU is the largest supplier of iron ore, handling about 15 per cent of India’s total exports.