Top Story

e4m_logo.png

Home >> Advertising >> Article

Mirinda lines up new campaign for summer

09-March-2005
Font Size   16
Mirinda lines up new campaign for summer

Mirinda, the flavoured drink from Pepsi's stable, has kicked off its initiatives for this summer with a new TV campaign, bringing a new spin to the Bollywood style gang wars.

Punita Lal, Executive Director (Marketing), Pepsi Foods, "Mirinda Orange has been a dominant leader in the flavour market due to its huge popularity among consumers. The Mirinda 'taste' has always been popular among consumers. The new Mirinda campaign stays within the same 'Best Taste' construct, but extends the story in a refreshing format."

Conceptualised by Pepsi's ad agency JWT and made by Rajesh Krishnan of 'Foot Candles,' the 40-second TVC depicts how the tempting taste of Mirinda causes the protagonists to just momentarily lose their intentions and throws a hilarious spin on the gang wars. The ad will hit all the television channels.

Consolidating its leadership position in Mumbai, Mirinda, recently unveiled two new limited edition flavours especially for consumers in the city. Mirinda Strawberry and Mirinda Apple are now available across the city in two pack sizes - 200-ml returnable glass bottles (RGB) and 600-ml PET at Rs 6/- and Rs 18/- respectively. The new flavours are being communicated to consumers through various mediums, including print ad, point-of-sale (POS) and other outdoor merchandise and radio.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow