Top Story

e4m_logo.png

Home >> Advertising >> Article

Mirah Group appoints Perspectrum Consultancy for IMC solutions

26-September-2008
Font Size   16
Share
Mirah Group appoints Perspectrum Consultancy for IMC solutions

Perspectrum Consultancy, a division of Percept Ltd, has won the business of Mirah Group. Perspectrum would bring in a 360-degree integrated marketing approach to assist the Group build strong working brands in their hospitality and entertainment verticals.

Mirah Group is a diversified conglomerate engaged in real estate development, hospitality, entertainment, wind energy generation, computer education, textiles, corporate gifting and international trading.

Commenting on the win, Evarist Rego, COO, Perspectrum, said, “Mirah Group is one of those low profile conglomerates who have built their Rs 3 billion empire without creating major buzz in the media. However, with their business focus on consumer-centric verticals like hospitality and entertainment, Mirah Group is all set to add a new chapter to their business growth. We, at Perspectrum, are very glad to have got the opportunity to create valuable assets for the Group in these two business verticals.”

Perspectrum will assist the Group in extending their arm in the entertainment industry with film-based production content, distribution, etc. In the hospitality business, Perspectrum would assist the Group to extend their existing restaurant business that comprises fine dining and fast food, along with three- and four-star hotel business to different parts of India and abroad.

Tags

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education