India is the ‘Country of Honour’ at MipCom this year, which commences from today. With Subhash Chandra and Ronnie Screwvala as keynote speakers, MipCom 2007 is all set to see a lot of India action. The event is taking place at Cannes in France from October 8-12. The first day of the event is being observed as ‘India Day’. Since India is the partner country, FICCI, under the leadership of Kunal Dasgupta, CEO, Sony Entertainment Television (SET) India, and Co-Chair, FICCI Entertainment Committee, is mounting a 70-member delegation to MipCom.
MipCom is the largest international audio-visual marketplace where audio-visual players from all over the world meet under one roof in order to forge new business deals. It provides a unique opportunity to TV and film producers, distributors, broadcasters, digital media content provider and advertising brands to trade in content across all platforms and share new practices that are redefining business models around the world. Business worth $6-8 billion is generated for entertainment companies over the four days of MipCom.
On October 8, Subhash Chandra, Founder and Chairman, ZEE Network and Essel Group of Companies, and Ronnie Screwvala, Founder and CEO, UTV Group, who are also part of the FICCI delegation, would be the keynote speakers.
‘India Day’ would be dedicated to India-centric programmes and workshops. FICCI is partnering with REED MIDEM to host the India theme opening night get-together to help its delegates garner maximum business advantage and exposure. FICCI is also putting up an India pavilion to showcase competencies of a varied range of media companies who will interface with global industry heads.
Dr Amit Mitra, Secretary General, FICCI, said, “The Indian entertainment industry has outperformed the Indian economy and is one of the fastest growing in India. Revenues from the Indian television industry are expected to grow from $4.2 billion to $11 billion by 2011. Quality content would continue to be a crucial driver for the development of media in India and everywhere.”
Recent estimates put the total value of Indian content sold outside India at $200 million, and this number is expected to grow at 20 per cent every year as India becomes the flavour of the coming decades. The overseas market now brings in one-fifth of the revenues for any major film released in India. Indian films are screened in 110 countries as varied as Peru, the US, the UK, Malaysia and Australia.
The FICCI delegation has key players from the media and entertainment space, who will address the MipCom conference as well as attend major sessions and seminars. These include Kunal Dasgupta, CEO, SET India; Anurradha Prasad, Chairperson and MD, BAG Films & Media Ltd; Tapaas Chakravarti; CMD & CEO, DQ Entertainment; Neeraj Roy, MD and CEO, Hungama Mobile; Vishal Gondal, Founder and CEO, Indiagames Ltd; Soundarya Rajnikanth, Director, Ocher Studios; Ashish Kulkarni, Founder and Executive Producer, Anirights Infomedia Pvt. Ltd, India; Munjal Shroff, Director and COO, Graphiti Multimedia Pvt. Ltd; Raj Nayak, CEO, NDTV Media; and Hiren Gada, Shemaroo Entertainment Pvt. Ltd.
The delegation is also being attended by corporate bigwigs representing top-notch Indian M&E companies such as NDTV Media, Times Broadband Services Pvt. Ltd, IndusInd Media and Communications Ltd, and many others.
The products and services that will attract attention at MipCom 2007 are TV, film, Internet, mobile and branded audio-visual content. The focus on India is also due to the fact that revenue from advertising and TV subscriptions grew by 17 per cent in 2006 to $4.2 billion. This is likely to more than double to $10 billion by 2011 and reach $16 billion by 2015.