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MIPCOM 2007 to turn spotlight on India with ‘India Day’

MIPCOM 2007 to turn spotlight on India with ‘India Day’

Author | exchange4media News Service | Tuesday, Aug 07,2007 9:19 AM

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MIPCOM 2007 to turn spotlight on India with ‘India Day’

MIPCOM 2007, the world’s largest audiovisual and digital content market, will turn the spotlight on India at the Palais des Festivals, Cannes, France. The five-day event that will be held from October 8-12 this year will be flagged off with ‘India Day’. FICCI is partnering with MIPCOM to give international exposure to the Indian entertainment industry with the support of the Ministry of Information and Broadcasting.

MIPCOM 2007 will bring together audio-visual players from over 100 countries to help forge new business deals. The event aims to provide a unique opportunity to TV and film producers and distributors, broadcasters, digital media content providers and advertising brands, to trade in content across all platforms and share new practices that are redefining business models around the world. Business worth $10 billion per annum is expected to be generated for entertainment companies from MIPCOM.

The focus on India stems from the fact that currently India is the world’s third largest pay TV market. The revenue from advertising and TV subscriptions in India grew by 17 per cent in 2006 to $4.2 billion, and this is likely to more than double to $10 billion by 2011, and reach $16 billion by 2015. India had 116,120 million television homes in 2006, of which 61 per cent had pay TV; penetration is forecast to rise to nearly 90 per cent of an estimated 185 million television homes in 2015, while the DTH market is set to grow from 2.6 million subscribers in 2006 to 38 million by 2015.

Paul Johnson, Director, Reed Midem, which is the world largest event management company, said, “The entertainment industry is going through hyper evolution today, and the priority for any company involved in this business is to stay ahead of the competition, understand all the fast changing business models, and increase their global visibility. In 2015, revenue from pay television and cable and satellite channels in India will be the largest in Asia.”

‘India Day’ at MIPCOM, will display the vibrancy, dynamism and talent of the Indian entertainment industry and the opportunities it offers for the global television industry. Dr Amit Mitra, Secretary General, FICCI, said, “MIPCOM is the world’s largest market for buying, selling, distributing and exchanging content across all platforms. Considering the rapidly growing importance of India’s film, television and animation sectors, MIPCOM has decided to celebrate India as this year’s Country of Honour.”

FICCI will mount an important Indian delegation at MIPCOM 2007 to showcase India’s potential in the media and entertainment industry. “The Indian entertainment industry has outperformed the Indian economy and is one of the fastest growing in India. Revenues from the Indian television industry are expected to grow from $ 4.2 billion today to $ 11 billion by 2011,” pointed Dr Mitra. He emphasised on quality content to be a crucial driver for the development of media in India and everywhere.

The product and services that will attract attention at MIPCOM 2007 are TV, film, Internet, mobile and branded audiovisual content. An extensive VIP conference programme and a range of networking events will enable delegates to get to the heart of their industry, and be updated with the latest news, changing market trends and favourable transact business deals.

CEOs, leading international television and film production and distribution companies, broadcasters, digital media companies and acquisition executives representing all distribution platforms are participating at MIPCOM 2007 in a big way. MIPCOM audiences, which comprise 12,000 participants representing 4,000 companies from over 100 countries, will guarantee India’s reach to international audience for its content.

India’s leading audio-visual companies like Zee TV, UTV, TV18, Sun TV, NDTV, Balaji, Sony, The Times of India, Sahara, INX Media, Bag Films, DQ Animation and others are participating at MIPCOM 2007.

At MIPCOM 2007, as many as seven industry leaders will give keynote addresses as part of this year’s conference programme, and this includes Subhash Chandra, Founder and Chairman, Zee Network and Essel Group of Companies, and Ronnie Screwvala, Founder and CEO, UTV Group.

Chandra will look at the phenomenal growth of the Indian television market and how new technology will impact the future, while Screwvala will examine the key emerging sectors of the Indian media market, especially film, animation and their international development.

Tags: e4m

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