The Ministry of Defence has invited Expression of Interest (EOI) from agencies for production of quality ads to be projected TV, radio, mobiles, the Internet and print to attract candidates to seek the Army as a career option. The account also involves suggesting a media plan and provision of an end to end candidate relationship management solution.
Last date for receiving the EOIs is October 20, 2010. It is learnt that the first round of presentations are taking place in the first week of November 2010.
The bidder must have valid INS accreditation and its registered office in India, with a liaison office in Delhi/ NCR. The bidder must have a minimum turnover of Rs 75 crore per year.