Minesweeper has bagged the prestigious Nirmal Lifestyle account and will deploy a specialized team of cross media specialists to work together on a solution that maximizes the reach and impact of the advertising campaign through Media Strategy & Planning. Earlier, the company bagged the Catapoolt.com and SVC Bank accounts.
Nirmal is a brand reckoned with over 30 years of development in Mumbai. Its sustained development design for Mulund has earned it a reputation of bringing the suburb in the forefront of city’s expansion. It has set a leading example of branded lifestyle residences in the country by launching India’s first ‘Sports –Lifestyle’ apartments - US Open Apartments, therefore adopting its philosophy of active lifestyle. It is an ISO 9001:2008 and ISO 14001:2004 certified company that lives to its promise of providing best in quality and design.
Saurav Shaw, Head Marketing, Nirmal Lifestyle Ltd. said, “We believe that customers should discover an exciting world of branded lifestyle residences specially adapted to every users’ needs, lifestyles and tastes. We believe in redefining the trends to reflect comfort, practicality, luxury and style. This has also made us a marketplace leader.”
Sudarshan Rajan, Chief Operating Officer, Minesweeper Media added, “Our objective is to optimize media exposure and provide a bang for the buck for Nirmal Lifestyle through an effective combination of Media and Digital to move towards intelligent analytics which makes business easier.”
Minesweeper recently tied up with Quickmetrix to offer digital services, and focuses on maximizing clients' business results through its services of Media Planning and Implementation, Media Buying, Operations, and Analytics with a tool that helps e-commerce companies in responsive media campaigns.
With its breadth of offerings, Minesweepers’ services are designed to effectively bring clients business plan to a profitable conclusion.