Following an extensive marketing communication agency selection process that culminated in April, MindTree Consulting, an Indian IT services company, has decided to sign on Euro RSCG India. Euro will be providing advertising, content development, internal communication and media services - both offline and online - to MindTree.
Confirming the appointment, Subroto Bagchi, Chief Operating Officer, (COO) MindTree, said, "We were impressed with Euro's values, culture and competence. We think their understanding of our business and eye for detail eminently qualifies them to partner with us through our business and brand building ramp up over the next five years."
Commenting on the win, Suman Srivastava, President, Euro RSCG India, said, "Euro RSCG India has just turned 10 years old and this is a great way to celebrate it. Our team in Bangalore left no stone unturned to ensure we understood MindTree Consulting. Simply because their approach to business and culture is different from any other IT services firm. It is a great feeling to partner this brand and help build it in the times to come."
Sanjoy Gupta, Director - South, Euro RSCG India, said, "Euro RSCG prides itself on being a tech savvy agency, because of our years of experience of working on clients like Dell and Intel. But having said that, working with MindTree Consulting will be a different and rewarding experience. Their top management commitment to Marcom and the spirit of innovation applied not just to software development but to brand building is what we found most refreshing and stimulating."