Top Story


Home >> Advertising >> Article

MindTree Consulting appoints Euro RSCG India as its ad agency

Font Size   16
MindTree Consulting appoints Euro RSCG India as its ad agency

Following an extensive marketing communication agency selection process that culminated in April, MindTree Consulting, an Indian IT services company, has decided to sign on Euro RSCG India. Euro will be providing advertising, content development, internal communication and media services - both offline and online - to MindTree.

Confirming the appointment, Subroto Bagchi, Chief Operating Officer, (COO) MindTree, said, "We were impressed with Euro's values, culture and competence. We think their understanding of our business and eye for detail eminently qualifies them to partner with us through our business and brand building ramp up over the next five years."

Commenting on the win, Suman Srivastava, President, Euro RSCG India, said, "Euro RSCG India has just turned 10 years old and this is a great way to celebrate it. Our team in Bangalore left no stone unturned to ensure we understood MindTree Consulting. Simply because their approach to business and culture is different from any other IT services firm. It is a great feeling to partner this brand and help build it in the times to come."

Sanjoy Gupta, Director - South, Euro RSCG India, said, "Euro RSCG prides itself on being a tech savvy agency, because of our years of experience of working on clients like Dell and Intel. But having said that, working with MindTree Consulting will be a different and rewarding experience. Their top management commitment to Marcom and the spirit of innovation applied not just to software development but to brand building is what we found most refreshing and stimulating."


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video