Top Story


Home >> Advertising >> Article

MindTree Consulting appoints Euro RSCG India as its ad agency

Font Size   16
MindTree Consulting appoints Euro RSCG India as its ad agency

Following an extensive marketing communication agency selection process that culminated in April, MindTree Consulting, an Indian IT services company, has decided to sign on Euro RSCG India. Euro will be providing advertising, content development, internal communication and media services - both offline and online - to MindTree.

Confirming the appointment, Subroto Bagchi, Chief Operating Officer, (COO) MindTree, said, "We were impressed with Euro's values, culture and competence. We think their understanding of our business and eye for detail eminently qualifies them to partner with us through our business and brand building ramp up over the next five years."

Commenting on the win, Suman Srivastava, President, Euro RSCG India, said, "Euro RSCG India has just turned 10 years old and this is a great way to celebrate it. Our team in Bangalore left no stone unturned to ensure we understood MindTree Consulting. Simply because their approach to business and culture is different from any other IT services firm. It is a great feeling to partner this brand and help build it in the times to come."

Sanjoy Gupta, Director - South, Euro RSCG India, said, "Euro RSCG prides itself on being a tech savvy agency, because of our years of experience of working on clients like Dell and Intel. But having said that, working with MindTree Consulting will be a different and rewarding experience. Their top management commitment to Marcom and the spirit of innovation applied not just to software development but to brand building is what we found most refreshing and stimulating."


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...