Mindshare from the GroupM umbrella has won several new accounts over the last four months, predominantly in the e-commerce and digital industry. These account wins amount to over Rs 700 crore in new business for the agency. The new accounts include the digital mandate for SnapDeal, media mandate for PayU, Saavn, Practo, Housing.com, NewsHunt, Novi Digital Entertainment, TTK Skore to name a few.
Paramdeep Singh, Co-Founder and Executive Chairman of Saavn said, “As a category leader in the music streaming space, Saavn was looking for a befitting partner, who could leverage learnings from their vast portfolio of brands and combine proprietary tools that can help optimize media spends. The Mindshare team has exceptional experience in strategic and dynamic planning which is the need of the hour and we believe this association will help Saavn achieve our business ambitions.”
Nitin Gupta, CEO, PayU, “In Mindshare we find a partner that not only understands the emerging digital economy in India, but has the insights, expertise and commitment to help us become a world class brand.”
Speaking on the new account wins, Prasanth Kumar, CEO, Mindshare South Asia said, “We begin 2015 on a very promising note as Mindshare consolidates its leadership position in the market by adding several blue-chip clients especially in the e-commerce and digital industry. We are channelizing our services and talent towards frameworks and tools that include adaptive and real- time marketing, giving our clients the edge in an ever evolving media market. The Loop at Mindshare is one such example. Mindshare also includes a full service digital and social media agency to ensure seamless planning across all media for brand campaigns.”
Kumar took over as CEO of Mindshare on 1st March, 2015.