Mindshare, the flagship media agency of GroupM, has bagged the media duties for HCL TalentCare and will be looking into the media planning and buying services for the brand.
HCL TalentCare is a wholly-owned subsidiary of HCL Corporation, a diversified business enterprise with presence in the fields of technology, healthcare and now skill and talent development. HCL TalentCare aims to be a global talent-solutions company addressing critical areas of skill development and thereby becoming a career Launchpad for graduates and offering a ready pool of employable talent for enterprises in the IT, Banking, Insurance and Healthcare sectors.
Commenting on the account win, Prasanth Kumar, CEO, Mindshare South Asia said, “ We are absolutely thrilled to be working with HCL Talent Care. Mindshare has always been a forerunner in innovating media solutions for our clients and look forward to adding value to this iconic brand and delivering notable solutions.”
Commenting on launch of the first campaign with Mindshare, Vijay Iyer, Chief Business Officer, HCL TalentCare said, ‘’Mindshare has provided us the right platform to reach out to our audiences and provide good visibility to our campaign ‘Life Badlo Boss’. Life Badlo Boss is all about this transformational journey that a student undergoes with us at HCL TalentCare and sums up our efforts to be a career launch pad for students and offer Talent on Demand to enterprise clients.’’
This account will be handled out of the Mindshare Chennai office under the leadership of Sriram Sharma, Leader – South, Mindshare.