Mindshare, the flagship media agency of GroupM has won the media duties for Indian theme park AdlabsImagica.
The WPP agency will be responsible for the media planning and buying for India’s first and only International standard theme park that was launched early last year.
Imagica is driven by a whole world of fantastical themes to bring Indian families’ experiences that they have never had before. It boasts of world class international designers, the best architectural elements and the most exciting novel attractions to rival any park in the world.
Ravi Rao, Leader- South Asia, Mindshare said, “We are very excited to work with AdlabsImagicawhich is truly one of a kind. The theme park comes at an opportune time to meet the growing demand for new and exceptional family entertainment avenues. We look forward to helping help them grow the brand further with the use of new and innovative media strategy.”
KapilBagla, CEO, AdlabsEntertainment Ltd. said, “Mindshare topped our list when it came to choosing a media partner. We are confident theywill help us help extend the brand and engage wider audiences.”