Top Story


Home >> Advertising >> Article

Mindshare wins 'Agency of the Year in Mobile' at SMARTIES Vietnam Awards

Font Size   16
Mindshare wins 'Agency of the Year in Mobile' at SMARTIES Vietnam Awards

Mindshare Vietnam, the global media agency network part of WPP, has won the ‘Agency of the Year in Mobile’ during the first Annual SMARTIES Vietnam Awards 2014 organized by the Mobile Marketing Association.

The SMARTIES Vietnam 2014 held at the InterContinental Asiana Saigon, Ho Chi Minh City celebrates and awards best-in-class mobile work in Vietnam.

Mindshare took home top honours - winning ten awards across the various categories before landing the prestigious Agency of the Year in Mobile title. This follows Mindshare Vietnam’s success at both the Global and APAC SMARTIES.

Roopa Dhawan, Managing Director, Mindshare Vietnam, commented on Mindshare’s success, “This award is a testament to the strong team we have at Mindshare Vietnam, who embrace the Mindshare culture of speed, provocation and teamwork to deliver great work every day on behalf our clients. This is of course made more rewarding because of the strong partnerships we enjoy with our creative agency partners Ogilvy Vietnam & Lowe Vietnam, who like us, have been committed to driving excellence in this area.”

The ‘Agency of the Year in Mobile’ title is determined by the MMA Jury members from the winners of each of the award categories, and is awarded to the Agency Network who not only represents the best-of-the-best in the mobile marketing industry, but who will have a direct impact in the growth of the industry.

List of SMARTIES Vietnam Awards won by Mindshare Vietnam:

Brand Awareness

Gold -   Clear My Kool Vietnam
Bronze - Knorr Nutri Pop Quiz

Product/Services Launch
Silver – Dove Selfie

Gold – Vaseline Sundress Project
Silver- Dove Selfie

Cross Media Integration
Gold - Dove Selfie
Bronze - Clear My Kool Vietnam

Mobile App
Gold -     Clear My Kool Vietnam

Bronze - Knorr Nutri Pop Quiz
Bronze – Sunsilk 1 Million Pledge

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The awards which saw over 816 entries were adjudged by a distinguished jury of around 211 industry leaders through intensive judging sessions across the country

22feet Tribal Worldwide to handle digital marketing while DDB MudraMax to handle on-ground promotions, venue management and logistics management

While market charges access fee to provide HD channels, DishTV will now give the access to popular HD channels to all subscribers