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Mindshare wins ‘Media Agency of the Year’ at EMVIES 2015

Mindshare wins ‘Media Agency of the Year’ at EMVIES 2015

Author | exchange4media News Service | Saturday, Sep 12,2015 8:14 AM

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Mindshare wins ‘Media Agency of the Year’ at EMVIES 2015

Mindshare has been declared Agency of the Year at the EMVIES 2015 as it won the maximum number of 30 metals which amounted to 240 points. It was followed by Madison Media and Maxus at No.3. Lodestar UM was next and was followed by MediaCom Communications, MEC India, GroupM India, DDB Mudra Group, GroupM Dialogue Factory and PHD India.

 The Media Client of the Year was won by Tata Sky. It was followed by Procter & Gamble India, Marico, Tata Motors and Hindustan Unilever (HUL).

Mindshare won a total of 30 metals which included 5 Gold, 8 Silver and 17 Bronze metals, scoring 240 points and leading on top with 45 points. Madison Media came in next winning a higher number of Gold metals amounting to 6, 6 silver and 9 bronze metals, a total of 195 points. Maxus bagged 6 Gold, 4 Silver and 9 Bronze metals, a total of 175 points.

On the clients side Tata Sky won a total of 8 metals which included 4 Gold, 3 Silver and 1 Bronze metals, a total of 95 points. Procter & Gamble came in next winning 4 Gold, 1 Silver and 3 Bronze metals, the points totalling to 85. Marico won 3 Gold, 2 Silver and 3 Bronze metals, a total of 80 points.

Below is the points chart for the EMVIES 2015 winners:

EMVIE 2015 : RESULTS
      
BEST MEDIA INNOVATION - DIGITAL - VIDEO
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 Mindshare Lenovo By Gamers for gamers Lenovo GOLD
2 Maxus TataSky Game of Torrents TataSky SILVER
3 Mindshare KELLOGGS CORNFLAKES MISSION INTERCEPTION:: KELLOGG'S WALE GUPTAJI KI FAMILY Kelloggs India Private Limited BRONZE
4 Mindshare CASTROL ACTIV BIKES CASTROL ACTIV - ASIA'S FIRST LIVE HANGOUT ON LIGHT BOX Castrol India Limited BRONZE
      
BEST MEDIA RESEARCH / ANALYTICS - PROPRIETORY DATA
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 Maxus Vodafone To Be or Not To Be ... on IPL Vodafone BRONZE
2 Lodestar UM Coca-Cola Belongingness The Next Model Coca-Cola India Private Limited BRONZE
3 Mindshare Saavn Yes! Real Time optimization on TV, is possible. Saavn LLC BRONZE
4 Madison Media Various Brands Managing the Good, the Bad and the Ugly Mondelez India Foods Pvt. Ltd. BRONZE
      
BEST ONGOING MEDIA CAMPAIGN
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 Madison Media Cadbury Dairy Milk A Sweet decade Cadbury Dairy Milk Mondelez India Foods Pvt. Ltd. GOLD
2 PHD India Hindustan Unilever Kan Khajura Tesan Hindustan Unilever Limited SILVER
3 Madison Media Saffolalife Saffolalife World Heart Day: Protecting the Nations Heart Marico Ltd. BRONZE
4 Mindshare Kissan Kissanpur - Where what you grow is what you eat Hindustan Unilever Limited BRONZE
5 Madison Media Cadbury Celebrations Toh Iss Diwali app Kise Khush Karenge Mondelez India Foods Pvt. Ltd. BRONZE
6 MediaCom Communications Gillette Gillette Shave India Movement P&G India BRONZE
      
BEST INTEGRATED CAMPAIGN - CONSUMER PRODUCTS
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 MediaCom Communications Ariel Ariel removes the stain of 'INEQUALITY' in 1 wash - 'Share the load' Procter & Gamble India Ltd GOLD
2 MediaCom Communications Whisper Ultra Touch the pickle: Broke taboo. Period Procter & Gamble India Ltd GOLD
3 Interactive Avenues Pvt. Ltd. Dettol Dettol BSI Integrated Reckitt Benckiser India BRONZE
4 Mindshare KELLOGG CHOCOS 365 DAYS OF FUNNECTIONS Kelloggs India Private Limited BRONZE
 
BEST MEDIA INNOVATION - EVENTS / EXPERIENTIAL MARKETING
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 Madison Media Saffolalife This World Heart Day, Mark your attendance where it matters the most Marico Ltd. GOLD
2 MEC India Colgate Palmolive (India) Ltd Sugar Receipt Colgate Palmolive India BRONZE
      
BEST MEDIA INNOVATION - OUT OF HOME
No. Agency Name Brand Name Caption Title Client Name  G /S / B
1 DDB Mudra Group ZEE NEWS THE MISUNDERSTOOD SCOREBOARD Zee Media Corporation Ltd. SILVER
2 Madison Media Cadbury Celebrations Take Celebrations to the Indian Army- People Powered Diwali Mondelez India Foods Pvt. Ltd. BRONZE
3 Havas Media Group India Halonix Technologies Ltd. Halonix Safer City Halonix Technologies BRONZE
      
BEST MEDIA INNOVATION - DIRECT MARKETING
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 Lodestar UM Zest from Tata Motors The Key To Opportunity Tata Motors SILVER
2 MEC India Colgate Palmolive (India) Ltd Sugar Receipt Colgate Palmolive India SILVER
      
BEST MEDIA RESEARCH / ANALYTICS - ANALYTICS / DATA TECHNOLOGY
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 Maxus Agency Research Synapse - The Bellwether for Social TV in India Maxus GOLD
2 Lodestar UM Agency Research Movie Oracle Lodestar UM SILVER
3 Lodestar UM Tata Zest Pictionalytics - the science of photo analytics for brands Tata Motors SILVER
4 Maxus Agency Research T2D - Measuring real-time impact of TV on Platform Traffic Agency Research BRONZE
      
BEST MEDIA INNOVATION - RADIO
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 Mindshare Clinic Plus Radio Ki Pehli Picture Hindustan Unilever Limited SILVER
2 Mindshare Brooke Bond Red Label Red Label Tea "Stories of Togetherness" Hindustan Unilever Limited BRONZE
3 Mindshare CASTROL MAGNATEC ONE BRAND - 101 CONSUMERCIALS Castrol India Limited BRONZE
      
BEST MEDIA INNOVATION - CINEMA
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 Lodestar UM TATA Safari Storme The Real SUV becomes a Real Hero Tata Motors BRONZE
      
BEST MEDIA STRATEGY - CONSUMER PRODUCTS
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 Maxus Tata Tea Agni Jaagore redefines the value equation for Rural India Using the Holy Trinity of Data, Technology and Content Tata Global Beverages Limited GOLD
2 MediaCom Communications Whisper Ultra Touch the pickle: freedom from period taboos Procter & Gamble India Ltd GOLD
3 Lodestar UM Coca-Cola Zero Buzziest Launch- Coca-Cola Zero Coca-Cola India Private Limited GOLD
4 Madison Media Cadbury Celebrations Take Celebrations to the Indian Army- India Unites Mondelez India Foods Pvt. Ltd. SILVER
5 Lodestar UM Amul How Amul went Trend Spotting to create brand conversations Gujarat Co-operative Milk Marketing Federation SILVER
6 Mindshare Closeup Toothpaste Closeup - Getting Small Town India Closer Hindustan Unilever Limited BRONZE
7 Madison Media Cadbury Dairy Milk Fans of Joy Mondelez India Foods Pvt. Ltd. BRONZE
8 Mindshare Pepsodent Toothpaste Pepsodent - 'Kyunki Seekhane ki Koi Umar Nahi Hoti!' Hindustan Unilever Limited BRONZE
      
BEST MEDIA STRATEGY - MEDIA
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 Mindshare Indian Super League Come on India Lets Football Football Sports Development Pvt Ltd (ISL) BRONZE
2 Mindshare Hotstar HOTSTAR - Building the Solo Brigade Star India Pvt Ltd BRONZE
      
BEST MEDIA INNOVATION - DIGITAL - MULTIPLE PLATFORM
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 Maxus TataSky Game of Torrents TataSky GOLD
2 Mindshare Lay's Google Maps went beyond giving directions to people: It now unlocked a treasure! Pepsico India Holdings Pvt. Ltd GOLD
3 Mindshare PepsiCo When TV commercial producers became story-tellers! Pepsico India Pvt Ltd BRONZE
4 GroupM India CEAT TYRES #DriveSafeDad Ceat Ltd. BRONZE
      
BEST INTEGRATED CAMPAIGN - CONSUMER DURABLES
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 Madison Media Godrej Masterbrand ETCH Godrej GOLD
2 Madison Media Asian Paints Tractor Emulsion Shade Selection Simplified Asian Paints Ltd. SILVER
      
BEST MEDIA INNOVATION - BRANDED CONTENT
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 MediaCom Communications Ariel Daag Acche Nahin Hain...Ariel removes the stain of Inequality in 1 wash - Share The Load Procter & Gamble India Ltd GOLD
2 Madison Media Asian Paints Har Ghar Kuchch Kehta Hai Asian Paints Ltd. SILVER
3 Mindshare Hindustan Unilever Limited MTV@ the Movies - Marketer Turns Story-teller Hindustan Unilever Limited SILVER
4 Mindshare KELLOGG CHOCOS CHANGING THE CANVAS- FROM 30 SEC TO 68640 SECS Kelloggs India Private Limited SILVER
5 Initiative Durex MTV RexTalk Reckitt Benckiser BRONZE
6 MediaCom Communications Whisper Ultra Touch the pickle- Broke taboos. Period Procter & Gamble India Ltd BRONZE
7 Madison Media Nihar Shanti Amla Change, not charity Marico Ltd. BRONZE
      
BEST MEDIA STRATEGY - SERVICES
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 Madison Media Saffolalife This World Heart Day, take the first step to protect HER heart Marico Ltd. GOLD
2 Maxus TataSky Game of Torrents TataSky GOLD
3 Mindshare BSLI BSLI: Khud ko kar Buland Aditya Birla Financial Services Group BRONZE
      
BEST MEDIA INNOVATION - TV - MEDIA
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 Mindshare Star India Driving "Buzz" through the 'Not' so Idiot Box Star India SILVER
      
BEST MEDIA INNOVATION - DIGITAL - SOCIAL MEDIA
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 Mindshare Pepsi Pepsi's Preemptive Strike on Social Media Pepsico India Pvt Ltd GOLD
2 Mindshare IBM Score With Data IBM GOLD
3 Madison Media Saffola Masala Oats Creating a social community of healthy foodies Marico Ltd. SILVER
4 Mindshare Lay's Google Maps went beyond giving directions to people: It now unlocked a treasure! Pepsico India Holdings Pvt Ltd SILVER
      
BEST MEDIA STRATEGY - CONSUMER DURABLES
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 Lodestar UM Zest from Tata Motors Zesttrigerred Tata Motors GOLD
2 Madison Media Asian Paints Tractor Emulsion Transforming TV Serial Homes Into Asian Paints' Colour Store Asian Paints Ltd. BRONZE
3 Maxus Hero MotoCorp Ismart Hero Ismart Mobile Locator Hero MotoCorp BRONZE
4 Maxus Hero MotoCorp First Time Bike sold Online Hero MotoCorp BRONZE
       
BEST MEDIA INNOVATION - DIGITAL - SEARCH
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 Maxus TataSky Game of Torrents Tata Sky GOLD
2 Maxus TataSky Everywhere TV - The Power of Real Time Marketing Tata Sky SILVER
      
BEST MEDIA INNOVATION - DIGITAL - MOBILE / HAND HELD DEVICES 
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 GroupM India CEAT TYRES #DriveSafeDad Ceat Ltd. GOLD
2 GroupM Dialogue Factory International Advertising Association Ungli Uthao International Advertising Association (IAA) GOLD
3 Mindshare Lay's Google Maps went beyond giving directions to people: It now unlocked a treasure! Pepsico India Holdings Pvt. Ltd BRONZE
4 Maxus Tata Tea Gold PO49 Elections: The Forgotten 49 Tata Global Beverages Limited BRONZE
5 Maxus TataSky Everywhere TV - The Power of Real Time Marketing TataSky BRONZE
      
BEST MEDIA INNOVATION - PRINT (MAGAZINES)
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 MediaCom Communications Whisper Ultra Touch the pickle: Freedom from taboos Procter & Gamble India Ltd SILVER
2 Mindshare KELLOGG CHOCOS COCO KI KAHANI, KALIA-THE CROW KI ZUBANI Kelloggs India Private Limited SILVER
3 Maxus Tanishq Divide and Rule: How we converted 2 National Magazines into 10 Regional Magazines? Titan Company Ltd BRONZE
      
BEST MEDIA RESEARCH / ANALYTICS - EXISTING DATA
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 Lodestar UM Agency Research Movie Oracle Lodestar UM SILVER
2 Msix SAB TV Framework to build growth roadmap Multi Screen Media Pvt Ltd BRONZE
3 Lodestar UM Zest From Tata Motors Pictionalytics - the science of photo analytics for brands Tata Motors BRONZE
      
BEST MEDIA INNOVATION - TV - CONSUMER PRODUCTS
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 Mindshare Crocin How did Crocin become a celebrity GlaxoSmithKline Consumer Healthcare Ltd. GOLD
2 Mindshare KELLOGG CHOCOS CHANGING THE CANVAS- FROM 30 SEC TO 68640 SECS Kelloggs India Private Limited SILVER
      
BEST INTEGRATED CAMPAIGN - MEDIA
NO AWARD
      
BEST MEDIA INNOVATION - SPONSORSHIPS
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 Mindshare KELLOGG CHOCOS Changing the template from Sponsorship to Ownership Kelloggs India Private Limited SILVER
2 Madison Media Saffola Masala Oats The Smarter Way to Stay Fit Marico Ltd SILVER
3 Mindshare Pond's Cold Cream Pond's ki Kahani - Neelesh Misra ki Zubani Hindustan Unilever Ltd BRONZE
4 Madison Media Cadbury Bournvita Over 40 Top celebrities of India become the role Model of Tayyari Mondelez India Foods Pvt Ltd BRONZE
5 Initiative Dettol Original Soap Banega Swach India Reckitt Benckiser BRONZE
6 Lodestar UM Microsoft Empowering A Billion Microsoft Corporation India Pvt Ltd BRONZE
7 Maxus Myntra I #Liveforlikes Myntra.com BRONZE
      
BEST MEDIA INNOVATION - TV - CONSUMER DURABLES
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 Madison Media Asian Paints Tractor Emulsion Transforming TV Serial Homes Into Asian Paints Colour Store Asian Paints Ltd. GOLD
2 Madison Media Asian Paints Har Ghar Kuchch Kehta Hai Asian Paints Ltd. SILVER
      
BEST MEDIA INNOVATION - AMBIENT MEDIA
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 MEC India Colgate Palmolive (India) Ltd Sugar Receipt Colgate Palmolive India GOLD
2 DDB Mudra Group Nutralite Health Cha Shree Ganesh Zydus Wellness Ltd BRONZE
      
BEST INTEGRATED CAMPAIGN - SERVICES
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 Madison Media Saffolalife This World Heart Day, take the first step to protect HER heart Marico Ltd. GOLD
2 Maxus Linkedin Get a Job Linkedin SILVER
3 OMD India Tourism Australia Welcome to Restaurant Australia! Tourism Australia BRONZE
     
BEST MEDIA INNOVATION - TV - SERVICES
NO AWARD
      
BEST MEDIA INNOVATION - PRINT (DAILIES)
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 Lodestar UM Zest from Tata Motors The Key To Experience Tata Motors GOLD
2 Madison Media Saffolalife This World Heart Day, Mark your attendance where it matters the most Marico Ltd. BRONZE
3 Mindshare Kissan Kissanpur - A single ad cultivated 2,00,000 farms! Hindustan Unilever Limited BRONZE
      
BEST MEDIA INNOVATION - DIGITAL - DISPLAY
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 Maxus TataSky Everywhere TV - The Power of Real Time Marketing TataSky GOLD
2 Maxus TataSky Game of Torrents TataSky SILVER
3 MediaCom Communications Ariel India Wanted a Life Partner who is willing to share the Load Procter and Gamble India BRONZE
4 Maxus Vodafone India Vodafone Amplify - An Innovation that turned Onlookers to Curators Vodafone India Pvt Ltd BRONZE
5 Mindshare CASTROL ACTIV BIKES CASTROL ACTIV - ASIA'S FIRST LIVE HANGOUT ON LIGHT BOX Castrol India Pvt Ltd BRONZE
      
OTHER CATEGORIES - The following four categories will not feature in computation of Media Agency of the Year and Media Client of the Year Award.
      
BEST IMPLEMENTATION TEAM OF THE YEAR
NO. CATEGORY AGENCY NAME BRAND NAME / CAPTION TITLE CLIENT NAME G /S / B
1 BEST MEDIA INNOVATION - TV - CONSUMER PRODUCTS Mindshare Crocin - How did Crocin become a celebrity GlaxoSmithKline Consumer Healthcare Ltd. GOLD
      
BEST MEDIA INNOVATION FROM MEDIA AGENCIES NOT EXCEEDING RS.50 CRORES ANNUAL BILLING
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 Tonic Media Sony Entertainment Television The Longest Social Interview Sony Entertainment Television BRONZE
      
YOUNG EMVIE OF THE YEAR
No. Agency Name Name of the Person Brand Name / Caption Title Client Name G /S / B
1 Maxus Abhishek Chandran Vodafone, Tata Sky Tata Sky GOLD
2 Mindshare Shiv Shetty HOW I WON THE INDIAN TEA SABHA ELECTION Hindustan Unilever Ltd SILVER
3 Mindshare Rashi Mohan Rashi Mohan - The 'What To Do' Ghost Kelloggs India Private Limited BRONZE
4 Mindshare Mohammed Faisal Saiyed Playing it my way-Mohammed Faisal Saiyed Star India BRONZE
      
BEST USE OF A BOLLYWOOD CELEBRITY IN MEDIA, POWERED BY zoOm
No. Agency Name Brand Name Caption Title Client Name G /S / B
1 MediaCom Communications Whisper Ultra Touch the pickle: Broke taboos. Period Procter & Gamble India Ltd GOLD
2 MediaCom Communications Ariel When Celebrities joined hands to remove the stain of inequality in 1 wash - Share The Load Procter & Gamble India Ltd SILVER
3 Mindshare Mountain Dew When season failed, the pop culture prevailed Pepsico India Pvt Ltd SILVER
4 Madison Media Cadbury Dairy Milk Spreading the Joy with Amitabh Bachchan Mondelez India Foods Pvt. Ltd. BRONZE
   NO GRAND EMVIE AWARDED.    
      
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 31ST AUGUST, 2015  
BEST ONGOING MEDIA CAMPAIGN 
  Mindshare Kissan - Kissanpur - Where what you grow is what you eat  
      
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 1ST SEPTEMBER, 2015  
BEST MEDIA RESEARCH / ANALYTICS - ANALYTICS/DATA TECHNOLOGY 
  Mindshare Star India - Expression Engine    
      
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 2ND SEPTEMBER, 2015  
BEST MEDIA INNOVATION - BRANDED CONTENT 
  Mindshare KELLOGG CHOCOS - CHANGING THE CANVAS- FROM 30 SEC TO 68640 SECS    
      
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 3RD SEPTEMBER, 2015  
BEST MEDIA INNOVATION - DIGITAL - MOBILE / HAND HELD DEVICES   
  GroupM Dialogue Factory International Advertising Association - Ungli Uthao    
      
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 4TH SEPTEMBER, 2015  
BEST MEDIA INNOVATION - AMBIENT MEDIA 
  MEC India Colgate Palmolive (India) Ltd. - Sugar Receipt    
      
MEDIA PARTNER OF THE YEAR :  TV - POGO    
   
MEDIA PARTNER OF THE YEAR :  PRINT - THE TIMES OF INDIA  
   
MEDIA PARTNER OF THE YEAR :  CINEMA - ROHIT SHETTY'S FILM PRODUCTION  
   
MEDIA PARTNER OF THE YEAR :  RADIO - BIG FM  
   
MEDIA PARTNER OF THE YEAR :  DIGITAL - TORRENT SITES AND GOOGLE ECOSYSTEM  
   
MEDIA PARTNER OF THE YEAR :  NO EMVIE AWARDED IN OUT OF HOME / AMBIENT MEDIA  
MEDIA CLIENT OF THE YEAR : TATA SKY LIMITED
MEDIA AGENCY OF THE YEAR : MINDSHARE

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