Mindshare has emerged as the best media agency in India as per RECMA’s latest qualitative assessment for all leading media agencies in India. Mindshare has scored high on the parameters of Client Profile, Momentum, Competitive Pitches and Resources to emerge as the leading agency in India.
Ashutosh Srivastava, Chairman, Emerging Markets at Mindshare said, “I’m pleased to see this endorsement from RECMA for the agency’s position in India. Mindshare continues to be at the leading edge there - in harnessing data to power more creativity and innovative use of media platforms for marketers, and bringing to life its proposition of Adaptive Marketing”.
Gowthaman Ragothaman, Chief Operating Officer, Mindshare Asia Pacific added, “I am particularly satisfied with the recognition on structure and vitality. We continuously re-engineer our teams in line with the changing demands from our clients as well as the media and marketing landscape. Our suite of services now reflect a full-fledged marketing communications company”
Speaking on the new ratings by RECMA, Prasanth Kumar, CEO, Mindshare South Asia said, “This is a win for each and every member of the Mindshare team. Mindshare has always been the leader in innovation, and we believe it is extremely vital for us to prepare ourselves and our clients for a relevant tomorrow. With our adaptive marketing philosophy, we have ensured our clients have the competitive advantage, and their communication is superlative. We are grateful for their belief in us, to deliver on our common goals of brand building. We are proud of the fact that our clients continue to work with us on initiatives that are continuously pushing the boundaries of media investment and communication, as we successfully redefine the media industry in India.”
Founded in June 1991, in Paris (France), RECMA is the only independent company to publish a wide range of media agency notation reports on a global scale. The mission of RECMA is to provide strategic intelligence reference tools to help the top 500 global advertisers in their decision-taking and agency sourcing. RECMA collects and analyses data from more than 880 media agencies and 640 digital agencies in 50 countries. The first global media report was published in 1999 and the first global digital guide was issued in 2005.