Top Story

e4m_logo.png

Home >> Advertising >> Article

Mindshare to acquire media agency Masscom

21-December-2013
Font Size   16
Share
Mindshare to acquire media agency Masscom

Mindshare has agreed to acquire Media Arts System and Services Company, Inc. (Masscom) in the Philippines. Masscom will be folded into Mindshare, which will be the agency of record for Unilever in the Philippines moving forward. The new media agency arrangement will come into effect in January 2014.

Mindshare now manages the Unilever account in 40 countries around the world, 10 of which are in Asia Pacific.

Masscom is a single-client media agency that was set up exclusively to handle the media business for Unilever 27 years ago. Its focus is on media planning and buying across channels. The agency has successfully delivered effective results for Unilever and forged strong relationships in the industry.

Unilever, one of the top advertisers in the Philippines, has leading brands such as Surf, Dove, Knorr, Sunsilk, Creamsilk, Rexona, Selecta Ice Cream and many others.

Ed Sunico, Unilever Media Director for Southeast Asia and Australia, said, “Mindshare has been Unilever’s global and regional partner for over a decade and with this move it will further strengthen our association. I look forward to brilliant initiatives for Unilever Philippines powered by the expertise of Mindshare.”

Sunitha Gopalakrishnan, Managing Director, Mindshare Philippines added here, “With this acquisition, we are creating an unbeatable powerhouse with a combination of the relationships and experience of Masscom and the tools, systems and global network of Mindshare. The two agencies will come together under Mindshare to share a common vision to deliver thought leadership and service excellence.”

Rohit Jawa, Chairman, Unilever Philippines said, “Masscom is one of Unilever Philippines’ oldest and most respected partners and they have played a key role in every brand success that the company has achieved in the market over the years. Now with this new agency arrangement, we are confident that the new media team will excel even further by leveraging the team’s expanded capability and expertise.” 

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Viacom 18 promises to announce new release date soon

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship