Mindshare, the global media agency network, has appointed Melissa Tang to the role of Managing Director, Mindshare Singapore.
Tang takes on the role after 7 years in Mindshare. She was previously Managing Partner – Head of Exchange for Mindshare Singapore, overseeing the the company’s trading division. She has built a reputation for developing efficiencies, incubating new business models, and creating new opportunities through partnerships.
Tang’s new role includes overall leadership position, responsible for the development and growth of the Singapore business. With over 15 years of experience leading teams across a variety of categories, Tang is well placed to drive Mindshare’s business in Singapore. As Managing Director, she is tasked with guiding the team in delivering strategic, innovative solutions, and she is well placed to deliver against the agency’s ambitions.
Gowthaman Ragothaman, COO, Mindshare Asia Pacific, commented on the appointment,
“We are excited for Melissa, who has a proven record of success. Singapore is on the cusp of a new age in marketing and advertising, where technology, data and a thriving entrepreneurial spirit are changing the marketing landscape. Mel is taking this leadership at a time when Mindshare in Singapore is just poised to take on this challenge. We are extremely happy that we have once again identified the leadership from our own bench and in Mel we have a great leader who can take Mindshare Singapore to the next level.”
Tang, on her appointment said, “The dynamism of the highly competitive and ever changing media landscape makes it an exciting territory and Mindshare is clearly leading the charge. I’m excited to continue working closely with our clients to help them navigate the fast moving world of digital marketing, crafting innovative and strategic solutions beyond conventional media.”