Mindshare has adopted the cluster approach that it follows in markets such as Europe, for its Asia Pacific operations effective immediately.
The agency has elevated Ashutosh Srivastava, who was Leader, Mindshare Asia-Pacific to Chairman and CEO for Global Emerging Markets. He is also Mindshare’s Global Leader for Products/Services and Talent. In his new role, Srivastava will focus on emerging markets such as Russia, in addition to APAC. He will also work closely with global and regional leaders in London and Asia to drive new products and services. With the agency's talent development community, he will work to strengthen the agency's talent pool and leadership globally.
Commenting on Srivastava’s appointment, Nick Emery, CEO, Mindshare Worldwide said in a press statement: “I’m delighted that Ashutosh is taking on the global role to drive Mindshare’s development. Ashu is the epitome of a new world leader and our product, people and growth markets are in safe hands.”
Srivastava’s promotion is accompanied by a change in the structure of Mindshare in the region, re-organising it around three clusters.
The Cluster Approach in APAC
The agency has given R Gowthaman, also known as G’Man, the additional charge of South and South East Asia markets. G’Man had moved to the APAC role earlier this year as Chief Client Officer for the region, a role that he will continue to play.
Mindshare’s Australia CEO James Greet will now look after Japan, Korea and New Zealand too. Greet will also work with Srivastava to develop talent in APAC.
Mindshare’s Greater China operations will be directly under Srivastava’s charge. Both Srivastava and G’Man will lead their roles from Singapore.
In a conversation with exchange4media, Srivastava explained, “Unlike any of our competitors, Mindshare is large in size in virtually every market it is present in. The cluster approach essentially means allowing our most senior leaders to focus on a set of markets and bring relevant thinking to that market and clients. The objective is to ensure the right impact on our client’s business and eventually on the agency’s presence and growth.”
Srivastava informed that this structure builds on the agency’s global restructuring that was done in 2008 with the intention of developing “leading edge thinking” and bringing in speed and a structure that allowed Mindshare to leverage the best of its talent to meet the agency’s client needs in new, fast and best ways possible.
Given G’Man’s additional role of leading South and South East Asia, India once again will be part of G’Man’s direct overall mandate. He has been with the agency since it started in India in 2002, and has proven his ability to grow share and develop services across the region. During his past tenure as CEO of Mindshare India, he led the industry in awards, creativity and grew the business consistently while never losing the market leadership position.
Commenting on the new structure Emery said: “In Ashu, James and G’man there is no better leadership trio and I am privileged to work with them.”