Top Story

e4m_logo.png

Home >> Advertising >> Article

Mindshare named Agency Network of the Year at Festival of Media Asia Pacific Awards 2016

23-March-2016
Font Size   16
Share
Mindshare named Agency Network of the Year at Festival of Media Asia Pacific Awards 2016

Mindshare, the global media agency network that is part of WPP, has been named the Agency Network of the Year at the Festival of Media Asia Pacific Awards 2016.

The agency won 12 awards across multiple categories, markets and clients in the regional competition, and took home the most Gold trophies, which include::

  • Best Targeted Campaign (Gold) for KFC - How KFC Won with China's Gamers, China
  • Best Use of Mobile (Gold) for Heineken - Where Next? Let Heineken Lead You, Malaysia
  • Best Use of Mobile (Bronze) for Unilever, Sunlight – Sunlight Mobile Campaign, Sri Lanka
  • Best Content Creation (Bronze) for Brooke Bond Red Label - Stories of Togetherness, India
  • Best Social Media Strategy (Silver) for Showcase - Foxtel Game of Thrones -Home of Thrones, Australia
  • Best Use of Digital Media (Silver) for KFC - How KFC Won with China's Gamers, China
  • The Creative Use of Media Award (Silver) for Walt Disney, Marvel - Marvel's Ant-Man: Heroes Don't Get Any Bigger, Singapore
  • Best Experiential Campaign (Silver) for Hindustan Unilever, Surf Excel - Eco Ganesha, India
  • The Effectiveness Award (Silver) for Hindustan Unilever, Kissan Tomato Ketchup - Kissanpur – Where Experiences Happen, India
  • The Utility/Public Service Award (Silver) for Hindustan Unilever, Surf Excel - Eco Ganesha, India
  • Twitter Live Marketing (Gold) for PepsiCo, Lay’s - When Google Maps went beyond giving directions to people. It unlocked a treasure. Thanks to Lay's, India
  • Twitter Live Marketing (Silver) for PepsiCo, Pepsi - Pepsi's Preemptive Strike on Social Media, India

In addition to the APAC title, Mindshare India was also awarded Agency of the Year.

Ashutosh Srivastava, Chairman & CEO of AMEA & Russia/CIS at Mindshare said: “I’m delighted to see work being recognized from such a large number of our offices in the region. It underlines the fact that our network continues to be streets ahead of others on quality and depth of talent in this part of the world and lead the market. The India team was outstanding again. It was also great to see the caliber of the winning and shortlisted work from China, Malaysia, Australia, Singapore, the small yet highly talented Sri Lanka team. Big congratulations to our teams and equally to our clients who back their ideas, and encourage their creativity. ”

Mindsharejust ended 2015 with accolades ofMedia Network of the Year by Campaign Asia Pacific and Mobile Agency Network of the Year in the APAC MMA Smarties awards.
 

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.