Mindshare, the global media agency network part of WPP, has been appointed as the media agency for the Pizza Hut business in Malaysia.
Mindshare Malaysia won the account following a competitive pitch with three other agencies in January 2015.
Pizza Hut Malaysia, the leader in country’s rapidly expanding retail food industry, appointed Mindshare Malaysia for covering media services including managing Pizza Hut’s social media assets and business and consumer data analytics.
Varun Channa, the newly appointed Managing Director of Mindshare Malaysia said, “We are delighted to be given the stewardship of this iconic brand. It’s one of the most exciting brands in the marketplace and our team thoroughly enjoyed working on this pitch. We will use our adaptive marketing approach OTF and proprietary tools to deliver Pizza Hut’s business goals in these challenging market conditions.”