Mindshare, the global media agency network part of WPP, has been appointed the media agency for Digi which is a leading telecommunications company in Malaysia and part of global Telco giant Telenor. The appointment of Mindshare Malaysia covers the full suite of strategic and media services. Mindshare Malaysia won the account following a competitive pitch, which included incumbent Starcom and OMD. The appointment is effective 1st January 2016.
Varun Channa, Managing Director of Mindshare Malaysia commented on the appointment, “We are excited to partner with Digi to bring inspiring experiences for consumers through our adaptive marketing approach. This appointment is a testament of Mindshare’s understanding of data and technology and the team’s passion for the telecom category and building market leader brands.”
The win is part of a global pitch conducted by Telenor which saw Mindshare appointed to handle the media business in several key markets.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking