Mindshare makes a clean sweep at the Smarties APAC Awards second year running

Mindshare makes a clean sweep at the Smarties APAC Awards second year running

Author | exchange4media News Service | Saturday, Sep 06,2014 11:01 AM

Mindshare makes a clean sweep at the Smarties APAC Awards second year running

Mindshare APAC, the global media agency network part of WPP, has won the ‘Agency Network of the Year’ for the second consecutive year at the 10th Annual Smarties APAC Awards 2014 organised by the Mobile Marketing Association.

The Smarties APAC 2014, held at the Grand Hyatt in Singapore last Friday, celebrates and awards best-in-class mobile work from the region.

Mindshare took home top honours – winning 12 awards across the various categories, along with the Agency Network of the Year Award.

Commenting on the agency’s success, Gowthaman Ragothaman, Chief Operating Officer Asia Pacific, Mindshare said, “Being recognised for the second year running really validates the conviction we’ve had in the mobile marketing eco system over the last few years, and certainly demonstrates our capability, which is constantly being developed by working closely with key client partners who are committed to investing in mobile.”

The Agency Network of the Year title is determined by the MMA Board members from the winners of each of the award categories, and is awarded to the agency network who not only represents the best-of-the-best in the mobile marketing industry, but who will have a direct impact in the growth of the industry.

In addition to the Agency Network of the Year title, Mindshare Indonesia was awarded Agency of the Year in Mobile with several wins across the categories, including Gold in the Product/Services Launch Category for the ‘Citra Night Call’ campaign.

Himanshu Shekhar, CEO, Mindshare Indonesia added here, “This Award is a testament to the strong team we have at Mindshare Indonesia, who embrace the Mindshare culture of speed, provocation and teamwork to deliver great work every day on behalf our clients. This is of course made more rewarding because of the strong partnerships we enjoy with our clients, who like us, have been committed to driving excellence in this area.”

List of Smarties APAC Awards won by Mindshare:

Lead Generation/Direct Response/Conversion
Silver - Rexona Move - The Worlds Largest Relay Race
Bronze – Wall’s on Waze - Drive-ing impulse purchase

Product/Services Launch
Gold - Citra Night Call
Bronze - Axe University

Bronze- Being a Celebrity's Friend is Easy

Cross Media Integration
Silver -Dove Selfie

In - App or Gaming Advertising
Bronze - wall's on Waze - Drive-ing impulse purchase

Location Based
Bronze - Magnum - Seducing Women to Magnum Mini House of Pleasure

Best Brand Experience in Mobile Rich Media
Bronze -Vaseline - Gangtengmaksimal
Silver -Citra Night Greetings

Most Engaging Mobile Creative
Bronze -Citra Night Greetings
Silver - Vaseline Gangtengmaksimal

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