Mindshare swept the Media Abbys at Goafest 2016 with 17 metals; 2 Gold, 6 Silver and 9 Bronze metals. Maxus followed Mindshare with a total of 7 metals. Social Street was the only other agency apart from Mindshare to bag 2 Gold metals.
Madison Media and Lodestar UM both bagged 6 metals in total. This was followed by ibs, The Social Street and Initiative Media, all three of who bagged 4 metals each.
Mindshare India won a Gold for its campaign ‘Lakme Lip Pouts in Grazia –Playtime for your pout’ and one for ‘Before Iftar time, its Lifebuoy time’.
The Social Street won a Gold for ‘Smile to be surprised!’ for Britannia Good Day and another one for ‘Smile to be surprised’ for the same client.
Other Gold winners included OMD, which won a gold for ‘Kinder Joy Story Station’; Msix, for ‘The ‘Quit Smoking’ partner for ISL’ for Nicotex; Cheil India, for ‘Samsung Galaxy S6 Search campaign’; PHD India, for Active Wheel’s ‘Lo kar lo baat’; Maxus, for LinkedIN’s ‘Get a Job’ and Isobar India for their pro bono campaign ‘Say Na’.
The complete list of winners can be viewed below: