Top Story


Home >> Advertising >> Article

Mindshare leads Media Abbys, followed by Maxus; Social Street bags 2 Gold Metals

Font Size   16
Mindshare leads Media Abbys, followed by Maxus; Social Street bags 2 Gold Metals

Mindshare swept the Media Abbys at Goafest 2016 with 17 metals; 2 Gold, 6 Silver and 9 Bronze metals. Maxus followed Mindshare with a total of 7 metals. Social Street was the only other agency apart from Mindshare to bag 2 Gold metals.

Madison Media and Lodestar UM both bagged 6 metals in total. This was followed by ibs, The Social Street and Initiative Media, all three of who bagged 4 metals each.

Mindshare India won a Gold for its campaign ‘Lakme Lip Pouts in Grazia –Playtime for your pout’ and one for ‘Before Iftar time, its Lifebuoy time’. 

The Social Street won a Gold for ‘Smile to be surprised!’ for Britannia Good Day and another one for ‘Smile to be surprised’ for the same client.

Other Gold winners included OMD, which won a gold for ‘Kinder Joy Story Station’; Msix, for ‘The ‘Quit Smoking’ partner for ISL’ for Nicotex; Cheil India, for ‘Samsung Galaxy S6 Search campaign’; PHD India, for Active Wheel’s ‘Lo kar lo baat’; Maxus, for LinkedIN’s ‘Get a Job’ and Isobar India for their pro bono campaign ‘Say Na’.

The complete list of winners can be viewed below:

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.