Top Story

e4m_logo.png

Home >> Advertising >> Article

Mindshare leads India wins at Festival of Media Asia Awards

07-March-2013
Font Size   16
Mindshare leads India wins at Festival of Media Asia Awards

The Festival of Media Asia 2013 has given several reasons for India to celebrate, apart from the fact that there were 30 nominations for the Awards category from India alone. For Mindshare, it has been a windfall of sorts. After leading the nominations amongst Indian agencies, Mindshare took home ‘Network of the Year’ Award.

R Gowthaman, Chief Executive Officer, South & Southeast Asia at Mindshare is elated that 2013 has started off on a good note for Mindshare. He said, “It is a good beginning and some of the works that we have done are fully integrated campaigns. And winning ‘Network of The Year’ indicates that we have reasonable strong offices across countries and that we are truly a network, not just puppet agencies.”

Mindshare was a clear leader in terms of nominations, which were close to 12 in various categories and in some cases multiple nominations for the same category. The agency has also bagged an award in the Best Event/Experiential Campaign category for its work titled Kissanpur - World's First Crowd Sourced Tomato Farm. The agency also bagged the Effectiveness Award for its work for Slice - Seduction in a Bottle. Mindshare took home the award for Best Contribution to a Campaign by a Media Owner for the work done for Axe Shower Gel - MTV VJ Jose Kidnapped for Axe Shower Gel Launch.

Despite the good show, Gowthaman feels that the agency could have done much better. “Though I am quite elated with the conversion of awards, if you look at the shortlist, quite a few categories are vacant. Now the objective is to ensure that we keep doing good work and win across more categories,” he added.

The other Indian agency to win an award is OMD India in the Best Use of Mobile category for Wheel Detergent’s ‘One Missed Call’ campaign.

With 15 categories, the shortlist comprised of 117 campaigns from over 10 markets. The jury was chaired by Leonardo O’Grady, Director, ASEAN Integrated Marketing Communications, Coca-Cola. And there were more than 50 eminent personalities from across the globe as the jury members.

exchange4media is the exclusive Indian media partner for the Festival of Media Asia 2013. The Festival of Media Global 2013 will be held at Montreux, Switzerland in from April 28 to April 30, 2013.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow