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Mindshare leads EMVIE shortlist; Maxus, Madison’s Pinnacle follow

14-August-2012
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Mindshare leads EMVIE shortlist; Maxus, Madison’s Pinnacle follow

The case studies shortlist for EMVIES 2012 has been announced. In all, there are 126 case studies shortlisted, which will be presented in Mumbai over three days – August 23, 24 and 25.

Mindshare leads the list with the highest number of case studies shortlisted at 27. Maxus follows with 19 case studies shortlisted. Pinnacle, a unit of Madison Media, has 15 case studies shortlisted; Lodestar UM has 13 case studies shortlisted, Mediacom Communications has nine case studies shortlisted, DDB Mudra and Madison Media Infinity have five case studies each shortlisted. GroupM - Dialogue Factory and Interactive Avenues have each got four case studies shortlisted, Madison Media Omega, OMD and Omnicom Media Group have two case studies each shortlisted. Ad2c and Jack in the Box Worldwide have one case study each shortlisted.

The number of case studies shortlisted this year is higher than the 118 shortlists in 2011. There were 66 case studies shortlisted in 2010 and 60 case studies shortlisted in 2009.

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.