The case studies shortlist for EMVIES 2012 has been announced. In all, there are 126 case studies shortlisted, which will be presented in Mumbai over three days – August 23, 24 and 25.
Mindshare leads the list with the highest number of case studies shortlisted at 27. Maxus follows with 19 case studies shortlisted. Pinnacle, a unit of Madison Media, has 15 case studies shortlisted; Lodestar UM has 13 case studies shortlisted, Mediacom Communications has nine case studies shortlisted, DDB Mudra and Madison Media Infinity have five case studies each shortlisted. GroupM - Dialogue Factory and Interactive Avenues have each got four case studies shortlisted, Madison Media Omega, OMD and Omnicom Media Group have two case studies each shortlisted. Ad2c and Jack in the Box Worldwide have one case study each shortlisted.
The number of case studies shortlisted this year is higher than the 118 shortlists in 2011. There were 66 case studies shortlisted in 2010 and 60 case studies shortlisted in 2009.
The EMVIES Awards ceremony will be held on September3, 2012.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking