Mindshare India, Maxus and Madison lead Media ABBYs

Mindshare India, Maxus and Madison lead Media ABBYs

Author | exchange4media News Service | Thursday, Apr 06,2017 10:36 PM

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Mindshare India, Maxus and Madison lead Media ABBYs

Goafest 2017, one of India’s foremost advertising, media and marketing convention, kicked off today with some of the most prominent names of the advertising and media industry marking their presence at the annual event.

At the Media ABBYs announced today, Mindshare won 2 Gold metals, five Silver and three Bronze metals.

Prasanth Kumar CEO of Mindshare South Asia said, "Topping at Goafest is definitely a great achievement. We are delighted that the series of good work across our clients are witnessing recognition. We as always get motivated when we win and we thank all our clients and partners for being the force behind our performance. For us, it is a constant that we keep evolving and redefining ourselves every year to ensure we deliver the best to our clients. We promise to keep this momentum continuous."

Maxus too had a good day with the agency winning a Gold, four Silver metals and two Bronze. Madison Media won 5 Silver metals and three Bronze metals.

The Social Street won 3 Silver metals and also a Gold.

Mindshare Bangladesh won a Silver and 2 Bronze metals.

To see full results, view table below:

Media ABBY Awards - 2017
RESULTS ARE EMBARGOED TILL END OF AWARD CEREMONY
             
Category Name Category Entry No. Brand Title / Caption Organization Metal
Media Abby Cat 1 : Best use of TV 71 Fair & Lovely Cream Saanp TVT aur Saazish Mindshare Silver
Media Abby Cat 1 : Best use of TV 55 Bharat Benz Bharat Benz Presents IRT Mindshare Silver
Media Abby Cat 1 : Best use of TV 42 Dettol & Harpic Mere 10 Guz (My 10 yards) Initiative Media India Private Limited  Bronze
Media Abby Cat 2 : Best use of Cinema 12 SAFFOLA ACTIVE SAFFOLA ACTIVE WITH KI & KA Madison Media Silver
Media Abby Cat 3 : Best use of Newspapers and Magazines  54 Tata Tiago India's 1st Virtual test drive using print! Lodestar UM Bronze
Media Abby Cat 3 : Best use of Newspapers and Magazines  51 Dove Dove - Unbeatable damage repair Mindshare Bronze
Media Abby Cat 3 : Best use of Newspapers and Magazines  4 Ceylon Today Afterlife TBWA\Sri Lanka  Bronze
Media Abby Cat 4 : Best use of Outdoor 64 Doorstep School The World's first streets named after street kids Lodestar UM Gold
Media Abby Cat 4 : Best use of Outdoor 36 Vodafone India Limited World First Rainwater Harvesting Billboard Kinetic India  Silver
Media Abby Cat 4 : Best use of Outdoor 34 Star Jalsha/ West Bengal Police Bring Them Back The Social Street Silver
Media Abby Cat 5 : Best use of Ambient Media   16 Projecthers.com Projecthers.com Milestone Brandcom Silver
Media Abby Cat 5 : Best use of Ambient Media   39 Asian Paints Royale Play The 5th Wall Madison Media Bronze
Media Abby Cat 6 : Best use of Experiential including large events 22 Dabur Dabur Lajja Kavach Milestone Brandcom  Gold
Media Abby Cat 6 : Best use of Experiential including large events 71 Kurkure India's 1st Family Food Train Mindshare Silver
Media Abby Cat 7 : Best use of Special Events & Stunts/Live Advertising  10 Dabur Dabur Vatika Lajja Kavach Milestone Brandcom  Silver
Media Abby Cat 7 : Best use of Special Events & Stunts/Live Advertising  46 Nescafe Labs Nescafe MTV Labs - True Companion of Youth's Struggle Journey Zenithmedia Silver
Media Abby Cat 7 : Best use of Special Events & Stunts/Live Advertising  47 Kurkure India's 1st Family Food Train Mindshare Silver
Media Abby Cat 8 : Best use of Radio   25 Sonata ACT When courage prevailed from 8PM to 8 AM Maxus  Gold
Media Abby Cat 8 : Best use of Radio   95 Vodafone India Vodafone gave the ultimate AGNIPARIKSHA Maxus  Silver
Media Abby Cat 8 : Best use of Radio   42 Nescafe Classic Nescafe Mornings - Best Performing Radio Show @5:30 am Zenithmedia Silver
Media Abby Cat 8 : Best use of Radio   43 Nestle Maggi Hotheads #Findingmirchi Zenithmedia Bronze
Media Abby Cat 8 : Best use of Radio   87 Kotak Mahindra Bank Kotak dwara Janhit Mein Jaari Maxus  Bronze
Media Abby Cat 9 : Best use of Sponsorship  23 Good Day Stars in their Eyes The Social Street Gold
Media Abby Cat 9 : Best use of Sponsorship  52 Tata Salt Support for #NamakKeWaastey Madison Media Silver
Media Abby Cat 10a : Best use of Branded Content (Includes online and offline media) 115 Dove Dove reframes the beauty debate in India Mindshare Gold
Media Abby Cat 10a : Best use of Branded Content (Includes online and offline media) 34 Ariel Ariel Dads Share the Load - Men for laundry! MediaCom Communications Pvt. Ltd. Gold
Media Abby Cat 10a : Best use of Branded Content (Includes online and offline media) 53 Sonata ACT When courage prevailed from 8PM to 8 AM Maxus  Bronze
Media Abby Cat 10b : Best use of Branded Content (Includes but not restricted to in-film / in-serial integration, apps, video content, games) 34 Nihar Shanti Amla Angrezi Mobile Pathshala Madison Media Silver
Media Abby Cat 10b : Best use of Branded Content (Includes but not restricted to in-film / in-serial integration, apps, video content, games) 9 Mountain Dew Mountain dew takes the OTT world by storm by launching India's first branded channel Mindshare Bronze
Media Abby Cat 10b : Best use of Branded Content (Includes but not restricted to in-film / in-serial integration, apps, video content, games) 45 Bajaj Auto BajajV- The Invincible Indians Mindshare Bronze
Media Abby Cat 11a : Best use of Digital Media - Best use of Digital Search  47 Saffola Life Saffolalife- A healthy heart at the heart of every search Madison Media Silver
Media Abby Cat 11a : Best use of Digital Media - Best use of Digital Search  52 Vodafone When google created intent- instead of addressing it Maxus Silver
Media Abby Cat 11a : Best use of Digital Media - Best use of Digital Search  27 Asian Paints Corporate Hindi Search Ads for the First Time in India! Madison Media Silver
Media Abby Cat 11a : Best use of Digital Media - Best use of Digital Search  56 Indiabulls Home Loans 100% Dad - Conquering the BFSI bidding war by targeting the softer side of the Indian Man LIQVD Digital India Private Limited  Bronze
Media Abby Cat 11b : Digital Media - Social Media  92 Shemaroo Ent. FilmiGaane Antakshari Shemaroo Entertainment  Gold
Media Abby Cat 11b : Digital Media - Social Media  15 Bajaj Electricals Limited Superfans - Using social to drive loyalty ibs  Gold
Media Abby Cat 11b : Digital Media - Social Media  169 Dove Dove reframes the beauty debate in India Mindshare Silver
Media Abby Cat 11b : Digital Media - Social Media  143 Eureka Forbes - Dr. Aeroguard Dynamic Ads That Think! MEC  Bronze
Media Abby Cat 11c : Best use of Digital Media - Digital Display Advertising  11 Jaslok Hospital and Research Centre The Dyslexic Captcha Dentsu Webchutney  Gold
Media Abby Cat 11c : Best use of Digital Media - Digital Display Advertising  99 Vodafone Dear Airtel, Thanks a lot, Regards - Vodafone Maxus  Silver
Media Abby Cat 11c : Best use of Digital Media - Digital Display Advertising  39 FeviKwik Gel Total Control Madison Media Bronze
Media Abby Cat 11d : Best use of Digital Media - Best use of Digital as a medium 22 STAR PLUS NAYI SOCH Star India Pvt. Ltd.  Silver
Media Abby Cat 11d : Best use of Digital Media - Best use of Digital as a medium 17 Standard Chartered One Step Closer - Celebrating those who crossed the starting line. ibs  Bronze
Media Abby Cat 11e : Best use of Digital Media - Mobile Media  95 Vodafone Dear Airtel, Thanks a lot, Regards - Vodafone Maxus  Silver
Media Abby Cat 12 : Best use of an Integrated Campaign  63 Star Plus Nayi Soch Mindshare Gold
Media Abby Cat 12 : Best use of an Integrated Campaign  61 Ariel Ariel Dads Share the Load - Men for laundry! MediaCom Communications Pvt. Ltd. Silver
Media Abby Cat 12 : Best use of an Integrated Campaign  31 Axis Mutual Funds Do Your Homework The Social Street Silver
Media Abby Cat 12 : Best use of an Integrated Campaign  93 Saffola Life Saffola Life World Heart Day: Chotte Kadam Dil Ke Bade Kaam Ke Madison Media Bronze
Media Abby Cat 14 : Cause Marketing  14 Jaslok Hospital and Research Centre The Dyslexic Captcha Dentsu Webchutney  Silver
Media Abby Cat 15 : Pro Bono Marketing 4 Arvind Lifestyle Brands Limited The Priceless Shirt The Social Street Silver
Media Abby Cat 16 : Best use of an Integrated Campaign (SOUTH ASIAN)  2 Grameenphone Ltd Shopno Jabe Bari Mindshare - Bangladesh Silver
Media Abby Cat 16 : Best use of an Integrated Campaign (SOUTH ASIAN)  15 Sunsilk Sunsilk Relaunch - Hair On Your Side Mindshare - Bangladesh Bronze
Media Abby Cat 16 : Best use of an Integrated Campaign (SOUTH ASIAN)  16 Vaseline Vaseline Healing Project Mindshare - Bangladesh Bronze
             
Media Abby Cat 13 : Youth Marketing No Metals
             

 

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