Mindshare’ global community celebrated Mindshare Day today, 13 January 2016. Institutionalised three years ago, Mindshare Day was conceptualised with the intention of bringing everyone within the Mindshare team together to celebrate the diversity of their talent, skill sets and great ideas. Mindshare Day is that one-day in the year that commemorates Mindshare holistically.
Commenting on this, Prasanth Kumar, CEO Mindshare – South Asia said, “Mindshare Day is the opportunity for all at Mindshare to connect with the entire network. It is our vision to help clients grow their business and profitability through Adaptive Marketing, provocative ideas and new areas of engagement, which we believe can only be achieved through exceptionally driven and skilled talent. We’ve had a phenomenal 2015 and we chose to leverage this special day to celebrate as well as retrospect and give back to society through our initiative with the NGOs. We look forward to raising the bar and collectively motivating ourselves for an even better 2016.”
According to the press release, Mindshare India decided to open new avenues for under-privileged children. The celebrations with the children from several NGOs took place across all the India offices, where the employees took time out to engage with them through a T-shirt painting activity. These T-shirts were later auctioned off to the employees in order to raise funds for NGOs such as Kalyandeep (Mumbai), Jhanan Mandira (Bengaluru), New Hope & New Life Rest (Chennai) and Literacy India in (Gurgaon).