Top Story

e4m_logo.png

Home >> Advertising >> Article

Mindshare India appoints Siddharth Sethi as Leader – Digital

18-March-2013
Font Size   16
Share
Mindshare India appoints Siddharth Sethi as Leader – Digital

Mindshare, the flagship media agency of GroupM, has appointed Siddharth Sethi as Leader, Digital for Mindshare India.

In his new role, Sethi will be responsible for boosting the agency’s full-service digital offerings geared towards actively pushing adaptive planning, performance and digital analytics to the fore. Based out of Mumbai, he will report to Ravi Rao, Leader, Mindshare South Asia.

Sethi’s last stint was as Director, India for Xaxis, another GroupM company. As Director, he successfully started and built up the company operations in India. Xaxis is today delivering targeted digital media products that allow advertisers to reach and better understand their audiences at massive scale, shared an official release.

Welcoming Sethi, Rao said, “We are very fortunate to have someone with such integrated expertise at the helm of our digital offerings. Siddharth's experience of having led Xaxis in India will be another factor in enhancing the overall digital offering as well his entrepreneurial culture will take Mindshare into a league of its own, well within the Original Thinking Framework for all brands. He is technologically savvy, understands the brand space and is performance driven.”

Sethi has over 12 years of experience in media management, marketing and product management. He has spent the last seven years focussed on helping digital start-ups create products and revenue streams.

On his move to Mindshare, Sethi said, “I am delighted to be joining an agency with such an impressive digital portfolio. Over recent years, Mindshare has really built a strong digital team with some really impressive digital and social media campaigns under its belt. I am really looking forward to building on this reputation.”

An alumnus of Mudra Institute of Communications (Ahmedabad), Sethi has also been through Nasper’s Harvard Program in Strategic Marketing.  He began his career as a Media Planner at Madison, a Brand Manager at BenQ, and was last with IBIBO as VP.

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.