Mindshare, the flagship media agency of GroupM, has appointed Siddharth Sethi as Leader, Digital for Mindshare India.
In his new role, Sethi will be responsible for boosting the agency’s full-service digital offerings geared towards actively pushing adaptive planning, performance and digital analytics to the fore. Based out of Mumbai, he will report to Ravi Rao, Leader, Mindshare South Asia.
Sethi’s last stint was as Director, India for Xaxis, another GroupM company. As Director, he successfully started and built up the company operations in India. Xaxis is today delivering targeted digital media products that allow advertisers to reach and better understand their audiences at massive scale, shared an official release.
Welcoming Sethi, Rao said, “We are very fortunate to have someone with such integrated expertise at the helm of our digital offerings. Siddharth's experience of having led Xaxis in India will be another factor in enhancing the overall digital offering as well his entrepreneurial culture will take Mindshare into a league of its own, well within the Original Thinking Framework for all brands. He is technologically savvy, understands the brand space and is performance driven.”
Sethi has over 12 years of experience in media management, marketing and product management. He has spent the last seven years focussed on helping digital start-ups create products and revenue streams.
On his move to Mindshare, Sethi said, “I am delighted to be joining an agency with such an impressive digital portfolio. Over recent years, Mindshare has really built a strong digital team with some really impressive digital and social media campaigns under its belt. I am really looking forward to building on this reputation.”
An alumnus of Mudra Institute of Communications (Ahmedabad), Sethi has also been through Nasper’s Harvard Program in Strategic Marketing. He began his career as a Media Planner at Madison, a Brand Manager at BenQ, and was last with IBIBO as VP.