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Mindshare, HUL, Vijay Shekhar Sharma win honours at Maddies 2016

Mindshare, HUL, Vijay Shekhar Sharma win honours at Maddies 2016

Author | exchange4media News Service | Thursday, Sep 29,2016 10:36 PM

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Mindshare, HUL, Vijay Shekhar Sharma win honours at Maddies 2016

exchange4media celebrated its annual Mobile Awards – The Maddies, today at ITC Grand Central Mumbai. The Maddies acknowledges and recognizes all marketing stories that employ an effective mobile marketing strategy done in India and will be equally judged on innovation, concept, execution and results by a highly experienced independent panel of the industry. These awards are open to all industries linked to mobile marketing (clients, creative, media agencies, digital agencies and publishers, etc).

In this year’s edition a total of 37 metals were given away along with 3 Hall of Fame Awards. In all, 15 Gold metals were awarded.

The big winners this year were Mindshare India, which bagged a total of 11 metals; including 5 Gold, 2 Silver and 4 Bronze; thus winning the Agency of the Year award. Hindustan Unilever Ltd. won the Mobile Marketer of the year award with 8 of its campaigns getting 9 awards.

Maddies 2016 also felicitated Vijay Shekhar Sharma, Founder of One97 and Paytm, with the Mobile Person of the Year honour for his contribution towards propelling the industry and helping re-define the medium.

Some of the other big winners included PHD India, which won 2 each of Gold, Silver and Bronze metals for a total of 6 metals, while Dentsu Aegis Network’s Carat-Isobar won 3 metals, which included 1 Gold, 1 Silver and 1 Bronze.

Further, Madison Media won a Gold for ‘Godrej Masterbrand : Free G Diwali’ for Godrej, Indigo Consulting won a Gold for ‘Bajaj V: A Nation’s Bike’, Tata Motors won a Gold for ‘Tiago : When users #FueledUpTheTiago and created Asia's largest Playlist for The Road!’, Dentsu Webchutney won a Gold for Cafe TC’s ‘Liquor Ticker - The World's First Ad Ticker on WhatsApp’, OMD India won a Gold for Ferrero’s ‘Kinderjoy Story Station’, Netcore Solutions won a Gold for ‘PMKVY- A Call for Skill Development’ for COAI and FCB Ulka won a Gold for ‘India's first Open It Yourself Bank Account’ for The Federal Bank Ltd.

The jury especially appreciated the Cafe TC campaign done by Dentsu Webcutney as a small outlet grabbed attention in the most innovative way through Whatsapp coding.

The complete list of winners can be seen below:
 

A. Category: Marketing Strategy
Brand Recall
S.No. Entry Name Company Agency Metals
1 Active Wheel: Lo Kar Lo Baat Hindustan Unilever Ltd PHD India BRONZE
2 Bajaj V : The Nation's Bike Bajaj Auto Indigo Consulting SILVER
3 Idea Cellular : Powering the next Gen Internet Ready India Aditya Birla Group Mindshare India GOLD
         
Lead Generation
S.No. Entry Name Company Agency Metals
1 Pureit : Smartest Advertiser During IPL 2016 Hindustan Unilever Ltd PHD India BRONZE
2 Airtel : How Airtel Used Digital to Launch 4G in India Bharti Airtel Performics SILVER
3 Godrej Masterbrand : Free G Diwali Campaign Godrej Industries Ltd Madison Media GOLD
         
Launch of Product/Service
S.No. Entry Name Company Agency Metals
1 Tiago - Fantastico Namehunt for Zica Tata Motors Ltd   SILVER
2 Castrol CRB Mini truck : How Castrol activated mini truck driver targeted only campaign. Castrol India Ltd Mindshare India GOLD
3 Bajaj V : The Nation's Bike Bajaj Auto Indigo Consulting GOLD
         
Campaigns for Sales Promotion
S.No. Entry Name Company Agency Metals
1 Godrej Masterbrand : Free G Diwali Campaign Godrej Industries Ltd Madison Media SILVER
2 Cafe TC Liquor Ticker - The World's First Ad Ticker on WhatsApp Cafe TC Dentsu Webchutney GOLD
         
Relationship Building/Remarketing
S.No. Entry Name Company Agency Metals
1 Castrol CRB Mini truck : How Castrol activated mini truck driver targeted only campaign. Castrol India Ltd Mindshare India BRONZE
2 Rin Career Ready Academy Hindustan Unilever Ltd PHD India SILVER
3 Kinderjoy Story Station Ferrero OMD India GOLD
         
Best use of Apps/Games for Marketing
S.No. Entry Name Company Agency Metals
1 Idea Cellular : Powering the next Gen Internet Ready India Aditya Birla Group Mindshare India BRONZE
2 Dabur India : Dabur Real Juice Pokkt (Maiden Makerting India Pvt Ltd) Starcom Media Vest SILVER
3 Tiago : When users #FueledUpTheTiago and created Asia's largest Playlist for The Road! Tata Motors Ltd   GOLD
         
Most Effective Campaign/App for Consumer
S.No. Entry Name Company Agency Metals
1 Trails Of India Pulp Strategy Communications Pvt Ltd   BRONZE
2 Idea Cellular : Powering the next Gen Internet Ready India Aditya Birla Group Mindshare India BRONZE
3 Kinderjoy Story Station Ferrero OMD India SILVER
         
Social/Not For Profit Campaign
S.No. Entry Name Company Agency Metals
1 No Po Po : Honk less. Earn rewards. Maruti Suzuki Dentsu Webchutney BRONZE
2 HUL Multibrand : Swachh Aadat Swachh Bharat Hindustan Unilever Ltd PHD India GOLD
3 PMKVY- A Call for Skill Development Cellular Operators Association of India (COAI) netCORE Solutions Pvt Ltd GOLD
         
B. Channel/Media Strategy
Cross Media Integration
S.No. Entry Name Company Agency Metals
1 Kurkure : Why So Sweet?? Pepsico Mindshare India BRONZE
2 Brooke Bond Red Label 6 Pack Band Hindustan Unilever Ltd Mindshare India SILVER
3 Idea Cellular : Powering the next Gen Internet Ready India Aditya Birla Group Mindshare India GOLD
         
In-App Advertising
S.No. Entry Name Company Agency Metals
1 Gems - Angry Bird Campaign Mondelez International Carat Isobar/ Dentsu Aegis Network BRONZE
2 ABFSG - Mutual Funds : Conceptualized Infotainment, Delivered Entertainment Aditya Birla Group Mindshare India SILVER
3 Wrangler Sun Shield VF Brands Carat Isobar/ Dentsu Aegis Network GOLD
         
Mobile Applications
S.No. Entry Name Company Agency Metals
1 Lakme Makeup Pro Hindustan Unilever Ltd The Glitch SILVER
2 India's first Open It Yourself Bank Account The Federal Bank Ltd FCB Ulka Advertising Pvt Ltd GOLD
Mobile Website
S.No. Entry Name Company Agency Metals
1 Titan Company Limited E-Store Titan Company Ltd   SILVER
         
Use of Social Media
S.No. Entry Name Company Agency Metals
1 Star World : 'The GAME OF POWER' Star India Pvt Ltd Mindshare India GOLD
         
C. Enabling Technologies
VOOT Innovation
S.No. Entry Name Company Agency Metals
1 Active Wheel : Lo Kar Lo Baat Hindustan Unilever Ltd PHD India SILVER
2 HUL Multibrand : Kheloge Toh Jeetoge Hindustan Unilever Ltd PHD India GOLD
         
VOOT Use of Rich Media / Video / Interactive Content
S.No. Entry Name Company Agency Metals
1 Gems : Angry Bird Campaign Mondelez International Carat Isobar/ Dentsu Aegis Network SILVER
2 Lifebuoy Soap : Before IFTAR time, its LIFEBUOY time Hindustan Unilever Ltd Mindshare India GOLD
         
D. Hall of Fame Awards
Mobile Person of the Year
Vijay Shekhar Sharma, Founder, One97 & Paytm
Mobile Marketer of the Year
Hindustan Unilever Ltd
Agency of the Year
Mindshare India

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