Mindshare has promoted Karl Cluck to the role of CEO for Japan and Korea. Cluck will work with Linda Lee, MD, Mindshare Japan and Jeeyoung Kwak, GM, Mindshare Korea to help develop the agency’s offering and focus on its global portfolio of clients in these two markets. In his new role, Cluck will report to Ashutosh Srivastava, Chairman & CEO, APAC/ Russia/ Emerging Markets, Mindshare. In addition, Cluck will retain his current responsibility as Head of Strategy for Mindshare’s North Asia offices.
Cluck has been with Mindshare since 2007, initially responsible for building Mindshare’s products and services, and later as Head of Strategy for North Asia offices. He was instrumental in the rollout of Mindshare’s adaptive planning process, the Original Thinking Framework, across North Asia.
He will focus on rolling out Mindshare’s new Adaptive Marketing approach for Japan and Korea by helping strengthen its performance marketing, social and analytics capabilities.
Mindshare’s portfolio in Japan includes clients such as LVMH, Dyson, Jaguar Land Rover and IBM. The first three accounts were won under the leadership of Linda Lee, who joined Mindshare in 2010. In Korea, Mindshare recently won L’Oréal under GM Jeeyoung Kwak’s leadership and is looking to build momentum and further consolidate its global client portfolio in Korea.
Commenting on the development, Ashutosh Srivastava said, “Cluck has played an invaluable part in the continued evolution of Mindshare since he joined us in 2008, helping us build our products and services across the region. We look forward to his continued success in the new role, working with Linda and Jeeyoung to make Mindshare the leading international media agency in their markets.”
Commenting on his new role, Cluck said, “I’m really looking forward to help continue to drive Mindshare’s vision on adaptive marketing forward. It will be a pleasure to build an even closer relationship with Linda and Jeeyoung– two of the smartest managers working in media in the region.”
Cluck takes over this role after a brief vacancy when James Greet left Mindshare earlier this year.