Mindshare, the global media agency network that is part of GroupM and WPP, has appointed Himanshu Shekhar as CEO, ASEAN division. By appointing Shekhar as CEO, ASEAN, Mindshare aims to provide greater momentum and focus to scaling up services, and will work closely with marketers to unlock higher growth for them.
A seasoned Mindshare talent, Shekhar has lead the Mindshare team in Indonesia since 2012 and has energized the market with focus on new media and partnerships.
In his new role, Shekhar will continue to be based in Jakarta as CEO Indonesia but will also lead, transfer best practice and bring new services to all ASEAN offices: Singapore, Vietnam, Thailand, Malaysia, and the Philippines in addition to launching Mindshare’s operations in new markets of Myanmar and Cambodia.
Recognizing the increasing need for marketers to tap into the growing consumption potential in the ASEAN region, especially Myanmar and Cambodia, Mindshare has consolidated resources to provide customized marketing communication solutions for them in the ASEAN region.