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Mindshare Chennai re-energises focus on local marketers

05-September-2011
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Mindshare Chennai re-energises focus on local marketers

Mindshare South’s road ahead is set to add more local advertisers. As the agency focuses on growing its south operations, it has appointed Kavitha Srinivasan, who had left the agency in 2008, as Partner, Client Leadership, heading its Chennai office. Prior to this, Srinivasan was heading OMD Chennai for the past year. In her role at Mindshare, Srinivasan would report to Chirantan Chandran, Principal Partner, Client Leadership, Mindshare South & East.

The move of a large client in the form of Ford from Chennai to Delhi had posed new challenges for agencies such as Mindshare, whose Chennai business had a lot to do with Ford. However, Mindshare is detailing and identifying untapped advertisers to grow its operations. Chennai would also be the hub for Kerala and Andhra Pradesh offices as well. The importance of south operations for Mindshare became evident almost a year and a half back, when the agency moved one of its senior hands Chirantan Chandran from Delhi to head the south operations.

R Gowthaman, Leader, Mindshare South Asia, stated, “Growing business through expanding markets and focussing on local clientele has been on our agenda for a while. But now is the right time to really invest in this. Markets such as the south are very challenging in terms of getting the right people who understand market nuances as well. The requirements of some clients here are deeply rooted in the market and its culture. Through talent like Kavitha, we are hoping to culturally connect with local consumers and bring value to local advertisers.”

Chandran added here, “While Kavitha would be a great fit for this market, her experience in working on national brands would be an asset for some of our south clients, who are now poised to become significant national players. We have also beefed up our Invention team and Exchange team. There are exciting times ahead in Chennai and in south per se, and Mindshare is committed to putting the best leadership team for this market.”

Gowthaman pointed out that the south markets still offered a huge potential in connecting with local marketers. A key point of Srinivasan’s mandate would be to add such clients to Mindshare Chennai. Srinivasan brings over 15 years of experience in the media industry. She had first joined Mindshare in 2004, before which she was with TME. Gowthaman said, “We are thrilled to get Kavitha back as she understands the market and she also knows the Mindshare system very well. We expect her presence to significantly contribute to Chennai operations.”

Mindshare Chennai had seen significant growth in the last year on the back of clients such as Murugappa Corporate, Carvy Consultants and Dhatry Group, amongst others.

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