Mindshare, from the GroupM umbrella has been appointed the media duties for Grofers.
Grofers, a local e-commerce platform, makes local shopping experience easy and pleasant by connecting consumers to the merchants in their neighborhood through an easy to use mobile platform. Users can shop for grocery, bakery items, flowers, fruits & vegetables, meats, baby care products and more with a few simple taps. The app is currently operational in Ahmedabad, Bangalore, Chennai, Delhi/NCR, Hyderabad, Jaipur, Kolkata, Lucknow, Mumbai and Pune.
Kshitij Torka, VP Marketing, Grofers said, “We partnered with Mindshare because they understand who we are and our needs at this stage of our business. Whether it is the innovative ideas that they bring to the table, the flexibility in planning or the speed and quality of executing on media plans at short notice, Mindshare demonstrated that they understand the requirements of a startup and the dynamic environment we operate in.”
Commenting on the win, Prasanth Kumar, CEO, Mindshare South Asia said, “We are extremely glad to partner with Grofers and look forward to collectively building the brand. With the rapid growth in the ecommerce and digital industry, we are channelizing our services and talent towards frameworks and tools that include adaptive and real- time marketing, giving our clients the edge in an ever-evolving media market.”