Top Story

e4m_logo.png

Home >> Advertising >> Article

Mindshare bags the Media Mandate for Grofers

28-July-2015
Font Size   16
Share
Mindshare bags the Media Mandate for Grofers

Mindshare, from the GroupM umbrella  has been appointed the media duties for Grofers.

 Grofers, a local e-commerce platform, makes local shopping experience easy and pleasant by connecting consumers to the merchants in their neighborhood through an easy to use mobile platform. Users can shop for grocery, bakery items, flowers, fruits & vegetables, meats, baby care products and more with a few simple taps. The app is currently operational in Ahmedabad, Bangalore, Chennai, Delhi/NCR, Hyderabad, Jaipur, Kolkata, Lucknow, Mumbai and Pune.

Kshitij Torka, VP Marketing, Grofers said, “We partnered with Mindshare because they understand who we are and our needs at this stage of our business. Whether it is the innovative ideas that they bring to the table, the flexibility in planning or the speed and quality of executing on media plans at short notice, Mindshare demonstrated that they understand the requirements of a startup and the dynamic environment we operate in.”

Commenting on the win, Prasanth Kumar, CEO, Mindshare South Asia said, “We are extremely glad to partner with Grofers and look forward to collectively building the brand. With the rapid growth in the ecommerce and digital industry, we are channelizing our services and talent towards frameworks and tools that include adaptive and real- time marketing, giving our clients the edge in an ever-evolving media market.”

Tags grofers

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

Times Network renews contracts with all its primetime sponsors for all its news channels and adds 20 new brands to its kitty

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India