Media Abby 2012 handed out over 29 metals at the awards night, which took place on the first day of GoaFest 2012. Mindshare was the leading agency with six metals in all. The agency has won one Gold, two Silver Abbys and two Bronze Abby. But the high point of the evening was the Grand Prix, the first ever given at Media Abby, awarded to the agency for the work done for Surf Excel in the category Best Use of Content. The same entry has also earned Mindshare a Gold in the category.
The other big winner of the evening was Lodestar UM that had one Gold, two Silver Abby and three Bronze Abby. The agency has won the Gold in the category Pro Bono Marketing for the work done for Bombay Psychiatric Society.
Maxus has won five metals including two Silver Abby and three Bronze.
MEC has won four metals comprising two Gold Abby – one for Reliance 3G, entry titled ‘Feeling is Believing’ and the second for Colgate Dental Cream, entry titled ‘The Night Hammer’.
The other two Gold winners were Madison Media Infinity and Starcom Worldwide. Madison won the Gold for Parachute Advansed Ayurvedic Hair Oil and Starcom won it for Samsung Galaxy Tab.