Mindshare has announced the appointment of Vinod Thadani as Chief Digital Officer – South Asia. In his new role, Thadani will be responsible for managing the agency’s full-service digital offerings for existing clients as well as bringing in new business to the agency.
With over 15 years of media experience, Thadani is responsible for setting up the largest mobile practice at GroupM in 2008 and winning media awards in the mobile category across all major award functions.
Prior to moving to Mindshare South Asia, Thadani was Chief Executive Officer of Madhouse India (a joint venture between WPP and Madhouse China) and played a crucial role in setting up India’s largest mobile advertising and marketing company. He worked closely with over 100 clients like Intel, Idea, VW, Panasonic, Titan, Britannia, Google, LIC, Siemens, ITC, Flipkart, Nestle, MakeMyTrip, Hungama.com and media conglomerates such as GroupM, OMG, Percept and Ignitee.
Welcoming Thadani to the Mindshare South Asia team, Ravi Rao, Leader, South Asia, Mindshare said, “Vinod has always managed to stay ahead of the curve with his in-depth knowledge and continuous innovation. We are extremely glad to have him on board and are confident he will take Mindshare to greater avenues.”
On his move to Mindshare, Thadani said, “With the eminent growth of over 40 per cent in digital advertising, the future of marketing lies in seamless integration of core traditional media with digital and mobile media. Mindshare boasts of an impressive client roster with some of the biggest brands in the world, and I look forward to working with each of them and the team on their digital mandates.”
Thadani is also an empaneled member of the Mobile Marketing Association.