Top Story

e4m_logo.png

Home >> Advertising >> Article

Mindshare appoints Varun Channa as MD Malaysia

07-April-2015
Font Size   16
Share
Mindshare appoints Varun Channa as MD Malaysia

Mindshare APAC, the global media agency network part of WPP, has appointed Varun Channa to the role of Managing Director, Mindshare Malaysia.

Channa joins Mindshare after 6 years with Danone Indonesia, where he helped to turn around their Fresh Dairy business and developed the roadmap for their Isotonics. Prior to that, he was Marketing Head and part of the start-up team for Danone India and also spent nearly 15 years with JWT India at their flagship Mumbai office working with Unilever and other key clients.

Gowthaman Ragothaman, COO of Mindshare Asia Pacific, commented on the appointment, “We are totally delighted to welcome Varun on board, who brings a wealth of experience across industries and markets. This is the beginning of a new chapter in the whole new world of connected media, where content, creativity and consumer data in the Malaysian market is at the centre of all activities and importance.”

Adding on to this, Girish Menon, CEO GroupM Malaysia said, “With Varun, we have hit upon a fantastic combination – with JWT, he honed his skills in developing communications solutions for some iconic global brands and then as a tech-savvy marketer with Danone in 3 different fast-growing, competitive markets, he got his hands dirty developing marketing solutions to deliver strong business results. I believe these are the combination of skills and experiences that our clients increasingly expect from the head of their agency, so I am confident that Varun will lead Mindshare to even greater success!”

Commenting on his appointment, Channa said, “It’s a pleasure to be part of Mindshare Malaysia in these exciting times when media is playing an even greater role in growing our clients’ business. Seeing the pipeline of innovative digital solutions we have, I look forward to us adding greater value to our clients’ business.”

Channa takes over the role from Gerald Wittenberger, who returned to Europe at the end of 2014.
 

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking