Mindshare APAC, the global media agency network part of WPP, has appointed Varun Channa to the role of Managing Director, Mindshare Malaysia.
Channa joins Mindshare after 6 years with Danone Indonesia, where he helped to turn around their Fresh Dairy business and developed the roadmap for their Isotonics. Prior to that, he was Marketing Head and part of the start-up team for Danone India and also spent nearly 15 years with JWT India at their flagship Mumbai office working with Unilever and other key clients.
Gowthaman Ragothaman, COO of Mindshare Asia Pacific, commented on the appointment, “We are totally delighted to welcome Varun on board, who brings a wealth of experience across industries and markets. This is the beginning of a new chapter in the whole new world of connected media, where content, creativity and consumer data in the Malaysian market is at the centre of all activities and importance.”
Adding on to this, Girish Menon, CEO GroupM Malaysia said, “With Varun, we have hit upon a fantastic combination – with JWT, he honed his skills in developing communications solutions for some iconic global brands and then as a tech-savvy marketer with Danone in 3 different fast-growing, competitive markets, he got his hands dirty developing marketing solutions to deliver strong business results. I believe these are the combination of skills and experiences that our clients increasingly expect from the head of their agency, so I am confident that Varun will lead Mindshare to even greater success!”
Commenting on his appointment, Channa said, “It’s a pleasure to be part of Mindshare Malaysia in these exciting times when media is playing an even greater role in growing our clients’ business. Seeing the pipeline of innovative digital solutions we have, I look forward to us adding greater value to our clients’ business.”
Channa takes over the role from Gerald Wittenberger, who returned to Europe at the end of 2014.