Mindshare, one of India’s largest full service media agency, a part of GroupM has announced the appointment of John Thankamony as Head – Programmatic. His role has been effective since August 22, 2016.
In his new role, Thankamony will focus on driving programmatic adoption and the embracing of programmatic tools by Mindshare clients. This will include the development of FAST (Future Adaptive Specialist Teams), Mindshare's solution for clients to harness the power of data. He will be setting guidelines to work with partners while ensuring that Mindshare’s clients have access to relevant and in-target audience across quality and viewable inventory that is fraud free. Thankamony will also be responsible for harnessing data and technology products to drive performance and business results for clients.
He will operate out of the Mumbai office and will be regularly involved with the Bengaluru and Gurgaon offices too. He will report to Vinod Thadani, Chief Digital Officer, South Asia, Mindshare.
Commenting on Thankamony’s appointment, Thadani said, “We are excited to welcome John Thankamony to the Mindshare family. He will be focusing on leading our existing programmatic offering and developing the programmatic adoption across our client portfolio. We are sure his wealth of knowledge on the technology side, and his ability to interpret strategy into the real time solution and execution will bring in larger value for our clients. His vast experience in spear heading business teams and developing product portfolio plans will bring in greater advantage in his new role. We wish him all the best.”
Commenting on his new role, Thankamony said, "It's very exciting to be at Mindshare. I have seen some phenomenal work being done from the India office and it is great to be part of this team. The emphasis given by Mindshare to data and audience is refreshing. India is at a defining moment in its internet journey with a lot of new digital entities cropping up in the market. The opportunity for clients to have engaged and informed conversations with their customers has never been this great.”
Thankamony brings to Mindshare a rich experience of almost a decade, including that of helping launch and run programmatic operations from Singapore for the SEA region. He has worked with companies such as Amnet Asia, Google Inc, CtrlShift and CRISIL Ltd. He has product expertise in various programmatic platforms having run operations and analytics teams with expertise across multiple global and regional partners.