Mindshare, the global media agency network, that is part of WPP, has appointed Jacob Kvist to the role of Chief Investment Officer for Mindshare Asia Pacific. Jacob had previously been the CEO for GroupM Vietnam, which is a role that Ed Thesiger will take over in addition to his current role as CEO of GroupM Indonesia.
In his role, Kvist will drive Mindshare’s trading and investment strategy for the region leveraging Mindshare’s advantages of scale and thought leadership in full for their clients. He will also be responsible for driving the supply side of Mindshare's Adaptive Marketing proposition, which includes the establishment of the newly developed performance marketing FAST Hubs.
In his previous role as CEO for GroupM Vietnam, Kvist has shown an impressive ability to drive intelligent application of scale across the strategic pillars of talent, technology and trading.
Commenting on the new role Kvist said, “Mindshare more than any agency has proven itself consistently as a worthy market leader in Asia, and I’m thrilled to take on the challenge of transforming its market leading position of trading and value creation into a model that will see Mindshare adding further competitive advantage in the increasingly adaptive, data lead and automated world of media. I’m humbled by the track record of the team I’m joining. Taking on this challenge under the mentorship and guidance of Ashutosh is a true privilege as well is the opportunity to work with all the incredibly talented teams Mindshare has in the region. I can truly say I’ll be working with the best and brightest in our industry.”
Thesiger who has an equally impressive track record during his time with GroupM Indonesia has been tasked with taking the business to the next level. His initial focus for the increasingly digitally focused market will be leveraging the growing demand for a programmatic offering, driving further operational efficiencies and ensuring the agency’s talent is fully equipped to navigate the increasingly complex media landscape.
“I see many similarities between Indonesia and Vietnam - economic, cultural and demographic. Similarities are also evident within the GroupM operations present there. Each has a high performing team consistently delivering excellent results for our clients. I am relishing the chance to help unlock further opportunities to drive both markets to even greater heights,” said Thesiger
Mark Patterson, CEO GroupM APAC, commenting on the moves said, “Jacob and Ed are both high calibre leaders eager and very capable to take on and embrace their respective new challenges and perform to the highest level. It’s a major advantage for our clients and people to be able to make these sort of talent movements within the organisation.”