Top Story


Home >> Advertising >> Article

Mindshare and Kinetic Worldwide win media mandate for Make in India

Font Size   16
Mindshare and Kinetic Worldwide win media mandate for Make in India

Mindshare, the flagship agency of GroupM along with WPP’s Kinetic Worldwide have bagged the media mandate for the Make in India initiative. Both agencies have been signed on for a period of three years. The government initiative, Make in India campaign aims to encourage manufacturing within the country and promote India as an investment destination.

The agencies will look into the media planning, strategies and media audits for this campaign while the Department of Industrial Policy and Promotion (DIPP) will buy media in India and overseas directly through the Directorate of Advertising and Visual Publicity.

Prasanth Kumar, CEO of Mindshare South Asia, said, "It's a privilege to be working with the government of India and we will be pulling in our collective experiences from all counterparts to deliver value on this campaign."

The DIPP campaign is likely to tap into other regions like South Africa, Middle Europe, the US and Africa in the near future.

Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions