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Millward Brown seminar to focus on brand building and media evaluation

12-August-2002
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Millward Brown seminar to focus on brand building and media evaluation

Millward Brown along with IMRB is organizing a seminar on ‘Building Strong Brands and Managing Communications Across Media’ in Delhi today. Sharon Potter and Sue Gardiner, Joint MDs from Millward Brown-UK, and Neerja Wable, Sr. VP-IMRB will share the learnings on some critical issues in today's competitive brand and media environment.

The seminar will be broadly divided into two sessions – the first session will address issues related with brand management, and the second on using multi media channels to grow brands.

Given that for many companies, their brands are the most valuable assets, how these assets can be managed, measured and understood are critical questions that Sharon Potter, Joint MD Millward Brown UK, and Neerja Wable, Sr VP IMRB, will address in the first session. Wable’s presentation titled ‘Making the Most of Your Brands ‘ and will cover how can a brand be managed, measured and understood. The discussions will be supported by Indian and International studies.

The second session will address challenges facing brand and media managers, and their agency today, ‘how you can make the most of communication across media in order to build strong brands.’ It will focus on media selection ‘beyond TV’. It will aim to address complex issues like how can one evaluate multi-media campaigns and media multiplier effects.

IMRB and Millward Brown International are both members of The Kantar Group, the leading custom research group in the world today and the information and consultancy arm of WPP. IMRB is the exclusive licensee of Millward Brown products for the entire Indian sub-continent.

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