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Milestones are not set or based on numbers, they only show you the direction: Rajesh Kamat

19-December-2009
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Milestones are not set or based on numbers, they only show you the direction: Rajesh Kamat

“Milestones are not set or based on numbers, they only show you the direction. The reach also matters. It’s easy to aim 350 GRPs, but what does it really mean? It means nothing if you don’t know what kind of audiences you are looking at - the stickiness they generate and the kind of shows they watch on your channel,” says Rajesh Kamat, CEO, Colors.

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